The Delicious International Food and Music Festival is entering a new chapter after confirming the end of its long-standing partnership with DStv.
After 12 years as headline sponsor, DStv’s support helped shape the event into one of South Africa’s leading lifestyle festivals.
ALSO READ: What to Watch on DStv This April
A new chapter for a major lifestyle event
Organisers confirmed that the festival will continue as an independently owned and produced event.
The focus remains on delivering world-class music, standout food experiences and a strong cultural line-up.
Festival organisers say the next phase will build on the brand’s legacy while introducing new elements for audiences.
Save the date for 2026
The festival returns to the Kyalami Grand Prix Circuit on:
- 19 September 2026
- 20 September 2026
The event will once again take place over Heritage Weekend, a key date on South Africa’s lifestyle calendar.
ALSO READ: DStv to Lose 16 Major Channels
Why the DStv exit matters
The end of the partnership comes at a time of wider change across the local media landscape.
DStv has been adjusting its content offering, while its parent company MultiChoice is in the process of a proposed takeover by Canal+.
At the same time, streaming platform Showmax has undergone significant changes as part of a broader digital strategy.
These shifts reflect how media companies are reallocating budgets and focusing on evolving audience behaviour.
What this means for the festival
Despite the change in sponsorship, organisers have emphasised that the festival remains strong and continues to evolve.
The move toward independence could allow for greater flexibility in partnerships, programming and audience experience.
More announcements, including the 2026 line-up, are expected soon.
ALSO READ: What to Watch on DStv in May 2026 in South Africa
Why this matters
This moment reflects a broader shift in how large-scale events are funded and positioned in South Africa.
As media companies adapt to streaming and digital competition, lifestyle events like Delicious Festival are entering a new phase of growth and independence.
FAQs
When is the Delicious Festival 2026
It takes place on 19 and 20 September 2026 at Kyalami.
Is DStv still sponsoring the festival
No, the partnership has come to an end after 12 years.
Will the festival continue
Yes, it will continue as an independently produced event.
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