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South African consumers choose skincare based on ingredients like retinol and niacinamide as ingredient literacy drives beauty sales.
FeaturedHealth & BeautyLifestyle

Ingredient-Led Skincare Drives Smarter Beauty Spending

Consumers are changing how they shop for beauty products. Filling a basket no longer drives the decision. Buyers now look for products with...

Nivea South Africa strengthens its e-commerce strategy as consumers turn to digital research and AI-driven tools for personalised skincare guidance.
FeaturedHealth & Beauty

Nivea Embraces E-Commerce to Meet South Africa’s Digital Skincare Shift

With more affordable data and widespread smartphone use, South Africans are starting their skincare journeys online. Nivea is responding by strengthening its e-commerce...

Skims Beauty names Diarrha N’Diaye-Mbaye as EVP to lead product, innovation and inclusive beauty strategy.
FashionFeaturedLifestyle

The Senegalese woman leading Skims Beauty

By Temo Mpodi Skims Beauty has a new leader. Diarrha N’Diaye-Mbaye, a Senegalese strategist known for her sharp eye and deep industry experience,...

NIVEA’s Blue Tin celebrates 100 years of trusted skincare, sustainability and global love, with a proud legacy rooted in South African homes.
Health & Beauty

Celebrating NIVEA’s Blue Tin — 100 Years of a Skincare Icon

It began in Hamburg, Germany — a simple idea that grew into a symbol of care for millions across the world. In 1925,...

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