Celebrating NIVEA’s Blue Tin — 100 Years of a Skincare Icon

It began in Hamburg, Germany — a simple idea that grew into a symbol of care for millions across the world. In 1925, Beiersdorf introduced a bold new design for its NIVEA Creme: a deep blue tin with clean white lettering. A century later, that same design remains one of the most trusted and recognisable icons in skincare history.

In South Africa, the Blue Tin has become a beloved part of family life, passed down across generations.

“For generations, the Blue Tin has represented more than just a cream – it’s a daily ritual, a connection across families and communities,” says Grita Loebsack, President NIVEA and Member of the Executive Board at Beiersdorf. “This milestone is a tribute to the loyalty of consumers around the world. The Blue Tin is part of millions of daily lives – a timeless icon of care.”

Loved Globally, Cherished in South Africa

More than four Blue Tins are sold every second worldwide, highlighting their universal appeal. In South Africa, it has become a trusted essential year-round – from the dry air of the highveld to the coastal humidity of KwaZulu-Natal. Its rich, protective formula continues to be relied upon by families for moisture, comfort and care.

A Legacy Rooted in Care

When the Blue Tin replaced the ornate yellow Art Nouveau packaging in 1925, it marked a new era of simplicity, modernity and confidence. Today, that iconic design still represents quality, trust and skincare expertise.

Looking Towards a Sustainable Future

NIVEA is evolving with purpose:

• Since 2024, every Blue Tin is made with at least 80% recycled aluminium
• This innovation significantly reduces its carbon footprint
• It supports Beiersdorf’s global goal to achieve Net Zero emissions by 2045

This commitment reflects NIVEA’s belief that caring for skin and caring for the planet go hand in hand.

A Tin That Connects Generations

For many South Africans, the NIVEA Blue Tin is more than a product — it’s a memory:

• Tucked into our mothers’ handbags
• Sitting proudly on our grandparents’ dressing tables
• Still part of our own daily routines today

100 Years of Care

For a century, the NIVEA Blue Tin has stood as a symbol of protection, connection and trust. Its promise remains as strong today as it was 100 years ago — to care for skin and bring people together through a legacy built on love, innovation and timeless quality.