Soul Candi Institute of Music and Record Label has officially launched its 2026 academic cycle, kicking off a nationwide student recruitment campaign aimed at aspiring musicians and music industry professionals across South Africa.
The campaign launched earlier this month and runs until the second week of February 2026. It targets future DJs, producers, vocalists, songwriters, and music entrepreneurs who want to turn their creative passion into a sustainable career.
A Proven Launchpad for Music Careers
Soul Candi Institute of Music is widely recognised as one of South Africa’s leading creative education platforms. Its alumni network includes internationally respected names such as Shimza, DJ Zinhle, J’Something, and DWSON, alongside hundreds of graduates working across the music and creative economy.
Former students now thrive in music production, songwriting, audio engineering, mixing and mastering, artist management, asset management, and creative business roles. This track record reinforces Soul Candi’s position as a gateway to industry-ready careers.

New for 2026: Live DJ School
A major addition to the 2026 academic offering is Soul Candi’s Live DJ School. This intensive eight-week DJ and Live Performance programme is designed to fast-track aspiring performers into modern live environments.
The course focuses on:
• Mixing and beat matching
• Building dynamic live sets
• Performing using Ableton Live
Training takes place in person at the Rosebank campus, using newly upgraded, fully soundproofed DJ studios. These spaces replicate real-world club, festival, and live-stage settings to prepare students for professional performance conditions.
Industry-Focused Education
The 2026 recruitment campaign highlights Soul Candi’s commitment to combining education with real-world industry exposure. Students gain access to practical projects, collaborations with signed artists, live performances, and official music releases through the Soul Candi ecosystem.
The campaign will roll out through digital platforms, campus activations, industry showcases, alumni stories, and community outreach initiatives, all aimed at inspiring young creatives to pursue long-term careers in music.
“At Soul Candi, we don’t just teach music. We prepare students for the realities of the global music industry,” says Sergio Botelho, co-founder of Soul Candi Institute of Music and Record Label. “This campaign is about opening doors for talented individuals who are serious about building sustainable careers as artists, producers, sound engineers, or creative entrepreneurs.”

Programmes on Offer
Prospective students can explore programmes in:
• Music production
• DJ performance
• Vocal training
• Songwriting
• Sound engineering
• Music business
• Digital music technologies
Soul Candi’s education-to-industry model ensures students graduate with both creative and commercial skills. Business insight, branding, and entrepreneurship form part of the curriculum, reflecting the realities of today’s music landscape.
Early Registration Benefits
As part of the 2026 recruitment drive, Soul Candi is offering early registration benefits and limited-time incentives. These initiatives aim to improve access to quality music education for talented individuals from diverse backgrounds.
With the music industry shaped by technology, streaming, and digital platforms, Soul Candi’s future-focused curriculum equips students to adapt, compete, and grow in a fast-changing environment.
Applications Now Open
Prospective students are encouraged to apply during the campaign period to secure placement for the 2026 academic year.
Programme details and applications are available at www.scim.co.za and via Soul Candi Institute of Music and Record Label’s official social media channels.


