China in Focus: WTM Africa Launches 2026 China Ready® Workshop

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World Travel Market (WTM) Africa has announced the debut of its first-ever China Ready® Workshop, hosted in partnership with the China Business Intelligence Service Network (CBISN).

This exclusive event will equip tourism stakeholders with the tools and insights needed to capture one of the world’s most powerful outbound markets: China.

Taking place on 15 April 2026 (8am–10am) at the WTM Inspire Theatre, CTICC, the workshop is designed for professionals determined to stay ahead in an increasingly competitive tourism sector. Delegates will also earn Continuing Professional Development (CPD) points, making this not only a learning opportunity but also a career investment.

Why China Ready® Matters

China Ready® is the world’s leading Chinese tourism preparation programme. Since 2002, it has been rolled out in 54 countries across six continents, helping destinations connect with the world’s fastest-growing travel market. With China’s outbound tourism projected to reach 200 million travellers annually by 2028, this workshop comes at a pivotal moment for Africa’s tourism industry.

“With the launch of the China Ready® Workshop, participants will gain the knowledge and cultural understanding to deliver authentic, appealing experiences for Chinese travellers,” says Reanté Naidoo, Buyer & Digital Director at RX Africa.

What Attendees Will Learn

The 2026 Knowledge Module – the first in a phased three-year rollout – focuses on market demographics, culture, customs, and business protocol. Future editions will expand to marketing (2027) and branding & positioning (2028).

Key topics include:

Understanding Chinese traveller preferences and expectations
Marketing and promotional strategies tailored to Chinese audiences
Dos and don’ts in cultural and business etiquette
Harnessing the power of Chinese social media platforms
Insights into digital payments and consumer behaviour

This phased approach ensures content remains digestible while enabling professionals to accumulate CPD credits steadily.

Exclusive Benefits for Delegates

Attendees will receive:

A complimentary copy of the “China Outbound Travel Market – Africa Report 2025” (valued at US$149)
CPD credits to strengthen professional standing
Access to the full WTM Africa show floor

Seats are limited to 50 participants, making early registration essential.

Key Details at a Glance

Date: 15 April 2026
Time: 8am–10am
Venue: WTM Inspire Theatre, CTICC, Cape Town
Format: In-person only, expert-led workshop
Early Bird Price: US$99 (before 13 March 2026)
Standard Price: US$110 (from 14 March 2026)
Registration Opens: 22 September 2025 (available to WTM Africa delegates only)

Building Skills, Building Futures

“Tourism professionals who invest in understanding the Chinese market today will be the ones leading Africa’s success stories tomorrow,” adds Naidoo.

By combining global expertise with Africa’s unique travel offering, the China Ready® Workshop promises to unlock new opportunities for growth, collaboration, and cross-cultural connection.