Audi South Africa honours top performing dealers at illustrious awards ceremony

Audi South Africa recently hosted an extravagant gala dinner at The Forum Hyde Park, honouring the remarkable achievements within its national dealer network at the prestigious annual Audi Vorsprung Awards.

This iconic event served as a platform to recognise the top dealers who have consistently shown unmatched performance and dedication to driving excellence within the brand.

At the forefront of the night’s accolades, Audi Centre Sandton emerged victorious, clinching the coveted title of 2024 Dealer of the Year. Meanwhile, the esteemed Hatfield Motor Group was awarded the Dealer Group of the Year. These honours reflect the tremendous commitment and strategic prowess of these teams in navigating a challenging automotive market characterised by economic pressures and changing consumer preferences.

“Our dealers are the driving force behind Audi’s success. In a challenging and competitive market, they continue to set new benchmarks for excellence,” said Sascha Sauer, Head of Audi South Africa.

He further emphasised the resilience and tenacity of the dealers, stating, “Their dedication to understanding Audi customers’ unique needs allows them to deliver extraordinary service. Each award is a testament to their commitment to excellence.”

The evening celebrated winners across nine categories, each representing an embodiment of Vorsprung durch Technik, Audi’s philosophy of advancement through technology. The full list of awards included:

Dealer of the Year: Audi Centre Sandton

Dealer Group of the Year: Hatfield Motor Group

Dealer Principal of the Year:

Category 1: Roelf Marais, Audi Centre Sandton

Category 2: Quinton Richter, Audi Centre Somerset West

Category 3: Johannes Smit, Audi Centre Paarl

New Vehicle Sales Manager of the Year:

Category 1: Lateef Rasdien, Audi Centre Sandton

Category 2: Jacques Breytenbach, Audi Centre Somerset West

Category 3: Johannes Smit, Audi Centre Paarl

Pre-owned Sales Manager of the Year:

Category 1: Andrew Laas, Audi Centre Pinetown

Category 2: Thando Fani, Audi Centre Nelson Mandela Bay

Service Manager of the Year:

Category 1: Jacobus Engelbrecht, Audi Centre Hatfield

Category 2: Johannes van Schoor, Audi Centre Mbombela

Category 3: Shan Maharaj, Audi Centre Newcastle

Parts Manager of the Year: Neil Koffman, Audi Centre Hatfield

Business Manager of the Year:

Category 1: Sonja Myburgh, Audi Centre Durban

Category 2: Callum Kurten, Audi Centre East London

Category 3: Letitia Subbon, Audi Centre Richards Bay

New Vehicle Sales Executive of the Year:

Category 1: Tenielle Potgieter, Audi Centre Sandton

Category 2: Jacques Adriaanse, Audi Centre Somerset West

Category 3: Suenett le Roux, Audi Centre Richards Bay

Pre-owned Sales Executive of the Year:

Category 1: Nkosinathi Ndlovu, Audi Centre Century City

Category 2: Michelle Lloyd-Austin, Audi Centre Nelson Mandela Bay

Category 3: Aldrich Samson, Audi Centre Paarl

RS Model Expert of the Year: Mark Friedman, Audi Centre Sandton

This evening epitomised the spirit of Audi’s relentless pursuit of excellence, reinforcing the brand’s recognition of those who contribute significantly to its success in an ever-evolving automotive landscape.