Salmon Sperm Facials, Exosomes and Skin Flooding: Which 2026 Skincare Trends Are Worth Trying?

We’re halfway through 2026 and social media has already introduced a wave of skincare trends promising younger, healthier and more radiant skin.

From salmon sperm facials to exosome skincare and the viral skin flooding technique, beauty enthusiasts have been eager to try the latest innovations. But which of these trends are backed by science, and which require a little caution?

Dr Judey Pretorius, a biomedical scientist and founder of Biomedical Emporium Skincare, shares her professional insight into three of the biggest skincare trends of the year.

Salmon sperm facials

Salmon sperm facials, also known as PDRN treatments, have surged in popularity after Kim Kardashian spoke about the treatment earlier this year.

The procedure uses tiny fragments of DNA, known as PDRN, extracted from salmon sperm. These fragments are delivered into the skin using a needle, cannula or through a microneedling procedure.

According to Dr Pretorius, the treatment is believed to help repair the skin barrier, reduce inflammation and improve skin elasticity.

The healing properties of PDRN are thought to have first been noticed by fishermen who applied salmon semen to wounds to encourage faster healing. Today, PDRN is also used in some medical settings following procedures to help activate the skin’s natural repair pathways.

Exosome skincare

Another trend attracting attention is exosome skincare.

Exosomes are microscopic cellular messengers that transport growth factors and proteins between cells, helping to stimulate repair, regeneration and collagen production.

“They are like text messages sent between cells,” explains Dr Pretorius.

When applied topically, exosome-based skincare products are designed to communicate with skin cells, encouraging them to increase collagen and elastin production, reduce inflammation and improve hydration.

As regenerative skincare continues to evolve, exosomes are increasingly being promoted as one of the next frontiers in beauty innovation.

Skin flooding

Skin flooding has become one of the most talked-about skincare routines on social media.

The technique involves applying several hydrating skincare products to damp skin in an effort to maximise moisture retention, strengthen the skin barrier and create a plumper, dewier complexion.

While Dr Pretorius agrees that hydration is especially important during winter, she cautions against overloading the skin.

Applying too many rich products can clog pores and contribute to breakouts.

Instead, she recommends focusing on balance.

A quality hyaluronic acid serum followed by a moisturiser is sufficient for most skin types to maintain healthy hydration without overwhelming the skin.

Those with particularly dry skin may benefit from adding a facial oil as the final step in their routine, but she notes that not everyone requires this additional layer.

Focus on science, not social media

New skincare trends emerge almost daily, but not every viral product or treatment is suitable for every skin type.

Dr Pretorius says understanding the science behind these trends is key to making informed skincare decisions.

Being able to separate evidence-based innovations from passing fads can help keep your skin healthy while ensuring your routine delivers lasting results.

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