Time Out partners with Nick Hamman to spotlight local culture

Venecia Valentine

Time Out South Africa has announced a new partnership with broadcaster, storyteller and food content creator Nick Hamman as the global lifestyle platform continues expanding its focus on South African culture and city storytelling.

Hamman joins the brand as Strategic Content Contributor and Culture Connector, a role that will see him collaborate on editorial storytelling, audience engagement and cultural discovery projects across South Africa’s major cities.

Nick Hamman joins Time Out South Africa as Culture Connector

Known for his travel, food and lifestyle content, Hamman has built a strong following across radio, social media and digital platforms through his focus on local experiences and community storytelling.

His content regularly highlights:

• South African food culture
• Hidden local gems
• Travel experiences
• Independent businesses
• Community-driven stories

Time Out South Africa says the partnership aligns with its mission to connect audiences with the people, neighbourhoods and experiences shaping local city culture.

Partnership will focus on food, nightlife and local experiences

In his new role, Hamman will work closely with Time Out South Africa on:

• Editorial storytelling
• City guides
• Food and drink features
• Cultural conversations
• Audience engagement initiatives

The collaboration will place a strong focus on South Africa’s:

• Food scene
• Music culture
• Nightlife
• Creative industries
• Urban experiences

“Time Out feels like exactly where I’m meant to be,” said Hamman.

“I’m excited to join a team that explores the world with fearless, honest curiosity. Together, I believe we can help audiences recognise what so many of us already know – that South Africa is home to some of the most culturally vibrant cities on earth.”

Time Out South Africa expands local storytelling focus

Aisha Mohamed, Managing Director of Time Out South Africa, said the partnership reflects the brand’s long-term strategy of building a platform rooted in authentic local culture.

“Nick has an incredible ability to connect people to culture in a way that feels natural, entertaining and authentic,” Mohamed said.

“He understands that the best city stories come from the people and communities shaping them every day.”

“As Time Out South Africa continues to grow, this partnership strengthens our mission to not only celebrate South African culture, but actively participate in it.”

Time Out continues investing in local cultural voices

The partnership forms part of Time Out South Africa’s broader investment in locally driven content and culturally relevant storytelling.

The platform says it plans to continue expanding its presence within South Africa’s evolving lifestyle, entertainment and tourism landscape through collaborations with local creators and cultural voices.

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