The Body Shop: Unapologetically Rebellious by Nature

A major milestone is on for The Body Shop as it’s on its jubilee mode, celebrating its 50th
anniversary and a natural moment to re-establish the era-defining, brand in new and thrilling ways
for future generations fuelled by the same shared passion for a more beautiful world.

The iconic British high street brand, famous for its wider cultural impact, and for challenging industry
orthodoxies commemorated its 50th year with a retail promotion across all South African stores on
the 27th March, offering 50% off all products for one day only. This initiative celebrates the ‘special
day’ with its most loyal and closest community.

Over the coming months, The Body Shop will reveal exciting announcements, brand activations and
product launches as part of a year-long celebration. The brand’s new platform, Rebellious by Nature,
underscores The Body Shop’s bold spirit and the collective, powerful force, rooted in nature and
fuelled by unapologetic joy, that can bring real truthful change to communities all around the world.

“The Body Shop’s 50th Anniversary is a celebration of both our rich heritage and our future,” says
Linda Sinclair, Head of Beauty and Wellness Investments at the Clicks Group. “Fifty years ago, Dame
Anita Roddick dared to dream differently, and this celebration is a massive thank you to our
incredible community, our dedicated teams, and partners across the world. The Body Shop stores
have always been a unique space for human connection, fostering a powerful and emotional bond
across geographies and generations. This anniversary is a testament to our enduring ability to be a
force for good.”

“To help mark this incredible milestone, we have a strong innovation pipeline with exciting launches
planned throughout the year,” Sinclair adds. “We’ve brought back our most requested 90s fragrance
– Dewberry – an iconic scent that taps into joyful nostalgia,” she says. “We also recently introduced
our limited-edition ‘Night Sky’ collection – a bespoke body care offering inspired by the serene
beauty of the night sky.”

The Body Shop is renewing its unwavering commitment to ethical values with a special focus on
three core pillars:

• Education, opportunity and safety for all women and girls
• Sustainability, nature preservation and Community Fair Trade
• Joy, self-care and wellbeing