Inside SKIN Functional with Founder Shannon Dougall

Temo Mpodi

Everyone says “just start”, but launching a beauty business, or any venture, often begins with identifying a gap in the market. That is exactly what Shannon Dougall did.

What inspired you to start SKIN Functional?

At the time, I identified a gap in the market for premium skincare at affordable price points. The skincare industry lacked transparency and trustworthy customer education. I believed the industry owed it to customers to do better.

Through this gap, I created the identity of SKIN Functional to deliver multi-functional clinical biotechnologies formulated at optimal concentrations for reproducible results. The brand is deeply rooted in providing honourable skintelligence to empower customers to address their ever-changing skin needs.

Which skin concerns does SKIN Functional focus on most, and why?

SKIN Functional does not focus on one specific area. We believe in inclusivity and aim to address the most common skin concerns across all skin types and ethnicities.

What is the one skincare habit that has the biggest impact on skin health?

Daily application of SPF 50.

What would a clear-skin daily routine look like using SKIN Functional products?

2% Amino Acid Blend
3.5% Hyaluronic Acid + 3% Peptides
12% Ascorbic Acid + Briteodant Complex
5% Black Ginseng + ATP Complex
Chemical and Mineral SPF50

AI is becoming more integrated into business. How are you using AI in SKIN Functional?

We have embraced AI technology by incorporating an in-depth skin analysis tool powered by AI. It provides customers with a personalised and detailed review of their skin.

How would you define healthy skin?

Healthy skin is characterised by an optimal skin shedding cycle of 28 days and an intact barrier that is able to inhibit the effects of environmental aggressors.

What skincare routine works best for autumn?

Incorporate a deeply hydrating moisturiser to ensure the skin barrier functions optimally ahead of the dry winter months.

What is a fun fact about your beauty brand that many people don’t know?

We offer customised serums that customers can curate on our website. Customers can choose ingredients and concentrations according to their needs, and once the selection is completed, the serum is custom manufactured in our lab.

What is the best ingredient to include in a skincare product?

Without a doubt, a retinoid. It is the best ingredient to incorporate into every skincare routine because of its multifunctional capabilities.

What are three non-negotiables for maintaining healthy skin?

Exfoliation two to three times a week
A barrier-first skincare approach
Incorporating chemical exfoliation two to three times a week.

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