The clock on ageing: reversed!

By Temo Mpodi

Age is just a number – it really is! And it’s high time we embraced it with grace and a little glow. Hiding from it only means we miss out on the beauty that comes with growing older (and wiser). Looking after yourself, inside and out, is the real secret and now, there are products that don’t just slow down the clock, they might just turn it back. Enter: anti-ageing skincare.

Dermatological anti-ageing products can be absolute game-changers. Case in point? Beiersdorf and Eucerin recently unveiled their latest innovation: Eucerin Hyaluron-Filler Epicelline® Serum – an epigenetic serum that tackles visible signs of ageing head-on, leaving your skin looking smoother, fresher, and younger.

“Backed by 15 years of research and 50 000 active ingredients tested, we’re redefining skincare with products that push the boundaries of what’s possible,” said Jaryd Moodliar, Business Unit Head at Eucerin. “Modern lifestyles and environmental factors influence our skin’s epigenetic patterns. With our patented Age Clock Technology and the hero ingredient, Epicelline, Eucerin can now reverse the age clock – cementing our place as a pioneer in dermatological anti-ageing skincare.”

In a clinical study of 43 participants, results showed up to a 78% reduction in wrinkles and an 81% reduction in fine lines after just four weeks. That’s not all – firmness increased by 88%, and smoothness by a whopping 94%.

“Our Hyaluron-Filler Epicelline® Serum doesn’t just help maintain a youthful glow,” Moodliar added. “It boosts comfort, confidence, and inspiration.”

With the demand for age-defying products on the rise, beauty brands are working overtime to deliver – and the tone is very much set. We’ve rounded up five standout anti-ageing stars you’ll want on your shelf.

5 great anti-ageing products

1. Nivea Q10 Anti-Ageing Serum (30ml) – R369.99
Available at Bash

2. L’Oréal Paris Age Perfect Cell Renewal Day Cream (50ml) – R295
Available at Takealot.com

3. L’Oréal Paris Revitalift Laser Renew Anti-Ageing Pro-Xylane Serum
Available at leading retailers

4. Eucerin Hyaluron-Filler Epicelline® Serum – R899.99
Available at Bash

5. POND’S Age Miracle Anti-Ageing Cleansing Face Wash (100ml) – R155
Available at Clicks

Ready to hit pause on the age clock? Your glow-up starts here.