Douwe Egberts Expands into Single-Serve Capsule Market with D.E. Excellent Range

Douwe Egberts, one of the world’s most beloved coffee brands, has launched its first-ever capsule range in South Africa, introducing the D.E. Excellent collection.

This launch marks a major milestone as Douwe Egberts enters the rapidly growing single-serve capsule market, catering to the increasing demand for premium, at-home coffee experiences.

With over 270 years of heritage in the coffee industry, Douwe Egberts continues to stay at the forefront of innovation while honouring its rich legacy of crafting exceptional coffee.

As the South African coffee market evolves, with an increasing preference for café-style coffee at home, the D.E. Excellent capsule range aims to offer South Africans more variety and convenience without compromising quality or taste.

A Growing Demand for At-Home Premium Coffee

The South African coffee market reached a value of US $674 million in 2023 and is projected to grow at a compound annual rate of 7.35%, reaching over US $1.1 billion by 2030.

The single-serve pods and capsules segment is identified as one of the fastest-growing areas within the coffee market, driven by an increasing demand for premium, easy-to-use coffee solutions.

Recent data from Statista shows the market is expected to grow by approximately 7.2% annually between 2024 and 2028, largely fuelled by a shift towards at-home brewing and premium coffee experiences.

This highlights the clear consumer preference for high-quality, convenient coffee products, precisely the gap Douwe Egberts is filling with its new D.E. Excellent capsule range.

Two Premium Blends to Satisfy Every Coffee Lover

The D.E. Excellent capsule range features two expertly crafted blends designed to cater to different coffee preferences:

• D.E. Excellent Mocca: This blend boasts a bold, intense flavour with a slow, dark roast and indulgent chocolate undertones. With an intensity rating of 9, it’s ideal for those who prefer a full-bodied, rich cup of coffee.
• D.E. Excellent Gold: This blend offers a smoother, rounded flavour profile with slow roasting and sweet, fruity notes. Rated at an intensity of 7, it’s a more approachable option for those who enjoy a balanced, quality brew.

Both blends are compatible with Nespresso® coffee machines, making it easier for existing at-home brewers to enjoy premium coffee with minimal effort.

In addition, the capsules are made from recyclable materials, ensuring that the range aligns with Douwe Egberts’ commitment to sustainability.

Douwe Egberts Enters the Capsule Market in South Africa

“This is a pivotal moment for Douwe Egberts in South Africa,” says Mbulelo Mashilo, Brand Manager for Douwe Egberts South Africa.

“As the brand continues to grow in recognition and value, entering the capsule space allows us to meet the rising consumer demand for premium coffee solutions that seamlessly fit into their everyday lives.”

With at-home coffee brewing on the rise, the D.E. Excellent capsules provide coffee enthusiasts with the perfect blend of convenience, flavour, and quality.

This launch also signals Douwe Egberts’ strategic move to tap into the fast-growing capsule market while continuing to uphold its tradition of excellence.

Availability

The D.E. Excellent capsule range is now available at select retailers and online stores nationwide, offering South African consumers a new, premium coffee experience at home.