Florence Pugh And Jaguar Type 01 Share The Frame In Leibovitz Portraits

Jaguar has teamed up with photographer Annie Leibovitz for a portrait series featuring actor Florence Pugh and the Jaguar Type 01. The collaboration follows Pugh’s appointment as the first brand ambassador for Jaguar’s new era and the car’s world premiere in New York.

Florence Pugh And Type 01 Share The Frame

Leibovitz approached the portrait series with Pugh and the car as two distinct subjects, giving each equal attention in the frame.

“What interested me most about this portrait series was photographing two extraordinary and contrasting subjects. Florence brings warmth, presence and humanity, while Type 01 is sculpted, precise and striking in its form. Rather than treating the car as a backdrop, I wanted to photograph them both with the same curiosity, exploring their relationship as two distinct characters within the frame,” said Leibovitz.

Pugh said the collaboration drew on what attracted her to the partnership with Jaguar.

“I’ve always been drawn to people and brands that are unapologetically original, which is one of the reasons this partnership with Jaguar feels so natural. Collaborating with Annie Leibovitz on these images was a remarkable experience. She has an incredible ability to capture character and individuality, and bringing that together with the bold vision of Type 01 made this a truly special creative collaboration.”

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A Second Photographer Captures The New York Premiere

Jaguar held the Type 01 world premiere at STORIED, a New York venue which once housed Leibovitz’s studio.

Leibovitz personally recommended her mentee, photographer Frankie Aldino, for a separate commission. Aldino photographed guests attending the premiere as part of Jaguar’s support for emerging artists.

South African Launch Timing Still To Be Announced

The Type 01 is a luxury grand tourer with a low roofline, long bonnet and a silhouette that draws on earlier Jaguars, including the E-type and XJS. Jaguar describes the Type 01 as the most technologically advanced and powerful car in its history.

Jaguar designs, engineers and manufactures the Type 01 in the UK. The company has yet to announce when the car will launch in South Africa.

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