Paris Hilton Becomes the New Face of KARL LAGERFELD

Temo Mpodi

In a fashion world overflowing with influencers, innovators, and muses, Paris Hilton continues to prove that authenticity is the ultimate currency. Her latest move? Becoming the face of KARL LAGERFELD.

“I’m honoured to continue Karl Lagerfeld’s iconic legacy and embody his philosophy that you can evolve, shine, and still stay true to yourself,” Hilton said in an exclusive interview. “That’s something I really believe in. I’m no longer playing a character – I’m just being me, every version of myself.”

A Campaign That Lets Her Shine

The Fall 2025 campaign is a global roll-out designed to crescendo at Paris Fashion Week on 1 October, complete with an event honouring both Karl and Paris’s rebellious influence.

“This campaign gives her the room to just be her and not perform,” noted Pier Paolo Righi, CEO of KARL LAGERFELD. “It is so unexpected, as Karl was. They knew each other, and I think if Karl was still with us, he would have loved the idea.”

Two Rebels, One Vision

Both Karl and Paris have carved their place in fashion by refusing to follow the rules. Karl’s sharp wit and bold vision redefined luxury, while Paris built her empire by embracing individuality, authenticity, and cultural influence long before it became mainstream.

‘With love from Paris’ – the message anchoring this collaboration – is already sparking excitement across the fashion industry.