RAW SPEED AND TIMELESS ELEGANCE AT FERRARI & L’OR EVENT

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Johannesburg, June 2025,

The faint-hearted tested their own internal battles as they (as passengers) went around the Kyalami track in Johannesburg in Ferrari’s at 200 km/h. But the adrenaline junkies were asking for more.

The L’OR Espresso invited coffee lovers for a day of fun in a cup and a thrilling experience in the passenger seat of Ferrari cars.

Influencers and reporters took part in three 10-minute hot laps, and each one delivered an electrifying surge of raw speed, and pure adrenaline. It was a thrill from the moment they settled into the passenger seat. Adding to the day’s luxury and sophistication, L’OR Espresso was there to unveil their new exclusive capsule collection. It was a celebration of uncompromising excellence, timeless elegance, and sensory indulgence – whether on the track or in a cup.

Now launched in 30 global markets, including South Africa, the L’OR Espresso invites coffee lovers to experience the bold passion and refined craftsmanship of both L’OR Espresso and Ferrari Hypercar right from home. The collection includes:

Maranello Espresso – A smooth, refined blend with notes of red berries and dark chocolate, crafted for moments of pure elegance.
Imola Ristretto – Bold and intense with a velvety texture and hints of dried summer fruit, made for those who savour depth and power in every sip.
Maranello Lungo – A round and balanced lungo featuring roasted cocoa and red berry notes, perfect for longer, confident coffee moments.
Maranello Decaffeinato – Full-bodied, with all the intensity of espresso in a decaffeinated blend.

Hayley van Niekerk Marketing Lead for L’OR Espresso South Africa commented, “L’OR was born in France, with a simple yet powerful ambition: to offer coffee lovers a gold standard of taste and sophistication. Each L’OR blend is created by a team of passionate Coffee Artists to deliver layers of flavor and aroma that touch all the senses for a uniquely engaging coffee experience. Today, L’OR is more than a brand. It’s a celebration of craftsmanship, elegance, and the universal love for exceptional coffee.”

Mbulelo Mashilo, Brand Manager at L’OR Espresso South Africa added, “This marks an exciting and daring milestone for L’OR, a collection created to stand out as truly iconic. Featuring an Italian-style roast, the range embodies a fusion of beauty, high performance, and an unwavering dedication to quality. It’s a tribute to craftsmanship and excellence at every level.”

The day was a masterclass in luxury; a sensory journey that resonated deeply with coffee enthusiasts and high-performance motorsport alike. The L’OR Espresso and Ferrari Hypercar partnership was more than just a product launch; it’s an invitation to live boldly, tastefully, and with passion. – GAVIN WILDSCHUTT-PRINS