Braais, Beach Days and Big Deals: Amazon’s New Summer Storefront Celebrates the South African Way of Life

By: Venecia Valentine

Amazon South Africa has officially launched its Made for Summer storefront, offering South Africans everything they need to make the most of the sunny season. The new online destination features up to 30% off a wide variety of summer essentials, including kitchen appliances, braai equipment, outdoor living products, and sporting gear — all available on Amazon.co.za.

A Summer Celebration in the Heart of Cape Town

To launch the storefront, Amazon hosted an exclusive Amazon Summer Session at Glen Villa, located at the foot of Table Mountain. The event celebrated South African summer culture with a live cooking showcase by celebrity chef duo Coco and J’Something. Guests were treated to a culinary journey that moved effortlessly from kitchen to braai, using ingredients and appliances available through Amazon’s new storefront.

J’Something reflected on his cooking journey, sharing:

“My wife was always the cook at home. We enjoyed cooking together as a couple. Later, everyone started calling me chef, and I had to wear this chef uniform. I guess it takes time to figure out who you are and who you’re not — especially online where we all influence each other.”

With humour and authenticity, the couple entertained guests while preparing quick and flavourful summer-inspired dishes.

Top Brands and Influencers in Attendance

The event welcomed more than 25 leading food influencers, bloggers, and lifestyle creators, capturing the spirit of a South African summer: good food, great company, and effortless style.

Guests were introduced to trusted household brands such as Weber, Kenwood, Bosch, Defy, Taurus, and Mellerware, all featured in Amazon’s Made for Summer collection.

Robert Koen, Managing Director for Amazon Sub-Saharan Africa, said:

“South Africans are getting ready for summer, and they want all their essentials in one place — without breaking the bank. With our Made for Summer storefront, customers can find groceries, kitchen tools, braai gear, and outdoor equipment at great prices, delivered quickly and conveniently.”

Fast and Affordable Delivery Across South Africa

Amazon South Africa continues to improve its delivery experience to match local needs. Thousands of products shipped by Amazon are eligible for free standard delivery with no minimum spend. Shoppers in Johannesburg, Cape Town, and Durban can also enjoy same-day delivery for just R2 on orders placed by 2 p.m.

This ensures summer essentials arrive in time for any gathering, getaway, or braai — whether you are planning a backyard feast or a beach day.

Embrace Summer the Amazon Way

From convenience and affordability to trusted brands and fast delivery, Amazon South Africa’s Made for Summer storefront makes it easy to embrace the season in true local style. Whether you’re cooking outdoors, entertaining friends, or upgrading your home for summer living, everything you need is now just a click away.