Ralph Lauren X Usher: A Powerhouse Fragrance Collaboration That Oozes Style

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By Temo Mpodi

Luxury brands thrive on staying relevant in an ever-evolving fashion landscape. One of the most powerful strategies? Partnering with globally influential celebrities who embody the brand’s values.

Louis Vuitton tapped Zendaya, Lancôme chose Lupita Nyong’o, L’Oréal Paris selected Kendall Jenner, and now Ralph Lauren has made its move with none other than Usher. Yes, that Usher.

Ralph’s Club New York Eau de Parfum – More Than Just a Scent

The latest fragrance drop, Ralph’s Club New York Eau de Parfum, isn’t simply a perfume – it’s a statement of style, energy, and timeless charisma. This marks Ralph Lauren Fragrances’ first-ever collaboration with a Grammy-winning music icon.

Usher, known for his magnetic stage presence and soulful artistry, brings his distinctive blend of sensuality, sophistication, and confidence to the brand’s most daring fragrance yet.

Reflecting on the partnership, Usher shared:

“I have the greatest respect and admiration for what Mr. Lauren has accomplished, and I couldn’t be more happy and proud to join Ralph Lauren Fragrances. This is a brand that represents the best of who I want to be as an entrepreneur, a creator, and a man. I’m inspired and energised – this partnership feels like coming home.”

A Campaign Inspired by Manhattan Glamour

The campaign celebrates the timeless elegance of Manhattan’s golden age, infused with the vibrant energy of modern New York City. Think velvet blazers, champagne flutes, and skyline soirées — with a contemporary edge.

Shot by world-renowned photographers Mert Alas and Marcus Piggott, the visuals capture a moody, sultry sophistication. Picture Gatsby’s legendary parties, but reimagined with deeper basslines and cutting-edge style.

Why Usher is the Perfect Fit

Usher is more than a singer; he’s a global cultural force with a music career spanning decades. With over 13 million followers, his enduring influence, versatility, and style make him the ideal face for this fragrance.

Charles Finaz de Villaine, Global President of Ralph Lauren Fragrances, said:

“Usher is the dream artist to bring this power, creativity, and boldness to life.”

Smell Like R&B Royalty

If you’ve ever wanted to bottle confidence, charm, and a touch of R&B royalty, Ralph’s Club New York Eau de Parfum could be your new signature scent. This fragrance invites you to step into the world of timeless sophistication with a modern, daring twist.

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