Beast Health Launches in South Africa, Exclusively with @home

Premium blender brand Beast Health has officially launched in South Africa, bringing its range of design-led blenders to local consumers through an exclusive retail partnership with @home.

Founded by South African entrepreneur Colin Sapire, the brand is now available in @home stores and online through Bash.

Beast Health range arrives in South Africa

The South African launch includes the Beast Mega 1200 Plus in Sand and Sage, as well as the Beast Mighty 850 in Black and Mist.

The range combines premium materials with powerful blending performance and refined design for everyday use.

Tendai Mtawarira joins the launch

The launch is backed by South African rugby legend Tendai “The Beast” Mtawarira, whose long-standing friendship with Sapire and shared interest in nutrition helped shape the partnership.

“I’ve always believed that performance starts with how you fuel your body,” said Tendai Mtawarira. “That’s why partnering with Beast felt so natural. It’s a brand built around making it easier for people to enjoy more real, whole foods every day, and I’m proud to help introduce it to South Africa.”

Founder celebrates homecoming

Beast Health Founder and CEO Colin Sapire said launching the brand in South Africa holds special significance.

“We’ve dreamed about bringing Beast here for years,” said Colin Sapire. “As a South African, launching exclusively with @home is incredibly meaningful. Together with Tendai, we’re excited to support more people in making healthy eating a simpler, everyday habit, with products that balance exceptional performance and thoughtful design.”

Exclusive partnership with @home

Chris Swart, Managing Director: Speciality Retail (Home) at TFG, said the partnership aligns with what @home customers are looking for.

“Beast Health speaks directly to what our guests value: products that perform, that are beautifully made and that earn their place in everyday life,” said Chris Swart. “Wellness is a top priority for us and for our guests, and @home exists to bring design-led, purposeful brands into African homes. Beast Health fits that mandate precisely. A world-class product, an African founder and an exclusive launch through our stores and Bash: this is wellness with style, and we are proud to bring it to our guests first.”

Designed for everyday nutrition

Beast Health says its blenders are designed to make preparing whole-food nutrition easier.

The range features one-touch operation, blends ingredients in as little as 60 seconds and combines performance, durability and considered design.

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