South African singer Amy Jones returns with her heartfelt new single Again, produced by Luke Goliath and inspired by family and authenticity.
South African singer Amy Jones returns with her heartfelt new single Again, produced by Luke Goliath and inspired by family and authenticity.
Home Entertainment Amy Jones returns with emotional new single Again
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Amy Jones returns with emotional new single Again

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South African singer-songwriter Amy Jones has released her brand-new single Again, marking a more personal and introspective chapter in her music career.

The track, available on all major streaming platforms, follows the success of her radio hit Nobody, which climbed multiple South African charts earlier this year and secured a place on the Radiomonitor Top 20 Airplay Chart.

Produced by acclaimed hitmaker Luke Goliath, Again reunites Amy with the producer behind Nobody.

A song about authenticity and real priorities

At its core, Again reflects on letting go of external pressures and choosing authenticity, family and emotional peace over appearances and ambition.

“The inspiration behind Again came from the idea of walking away from things that once felt like everything; the noise, the chaos, the attention, and even dreams I once believed defined me and choosing something quieter, but far more real,” says Jones.

“It’s about reaching a point where you stop chasing what looks good on the outside and start protecting what feels right on the inside.”

She says the song was deeply inspired by her personal life and the people closest to her.

“Because what I have now – my family, my baby boy, and a love that feels deeply genuine – means far more to me than anything I had before.”

Rising songwriter Andre Graham behind the lyrics

The single was written by rising South African artist and songwriter Andre Graham, who has steadily built a reputation as one of the country’s most exciting young creatives.

Since debuting in 2020, Graham has collaborated with major local artists including Lloyiso, Shekhinah and Paxton, while also working alongside international artists and Grammy-winning producers.

Amy Jones continues growing her music career

Since first gaining national attention through Idols South Africa, Amy Jones has steadily established herself as one of South Africa’s most uplifting pop artists.

After teaching herself guitar at 14, she officially launched her music career with her debut single Sunrise in 2018.

Her growing catalogue includes:

  • You and Me
  • Get a Little
  • Dance on My Own
  • For You
  • Love Is In You

Her single Dance on My Own spent five consecutive weeks at No. 1 on Heart FM and also featured in the Netflix-inspired dance series Jiva!.

Performing alongside global stars

Over the years, Jones has shared stages with international acts including Major Lazer, Robin S, Sybil and DJ Zinhle.

She has also performed at major South African events including:

  • Formula E Fan Park in Cape Town
  • DHL Stadium performances
  • The Shrewsbury Flower Show in the UK

With Again, Amy Jones delivers another heartfelt anthem centred around love, growth and emotional honesty, while continuing to cement her place as one of South Africa’s most relatable pop voices.

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