Heineken® World Tour Revved Up F1® In Cape Town

Cape Town took pole position as the Heineken® World Tour transformed Green Point into an F1® playground filled with speed, energy and spectacle.

The roar of a real F1® car, live music and immersive fan zones created a fusion of motorsport, entertainment and class.

Cape Town motorsport fans witnessed a landmark moment

Thousands turned out for a day featuring former F1® driver and Red Bull team member Patrick Friesacher, who gave fans rare insight into the engineering and precision behind the sport.

Local talent brought a South African edge

Local drifting star Samkeliso “Sam Sam” Thubane delivered a high-intensity showcase, while Cassper Nyovest, DJ Natasa, Themba, Kamo Mphela, YoungstaCPT, Cape Minstrels and DJ Fresh kept the energy sharp. Interactive zones throughout the venue placed eventgoers in the driver’s seat.

Fans gathered in Heineken® House for the Qatar Grand Prix

F1® supporters came together to watch a live stream of the Qatar Grand Prix inside the Heineken® House. Cheers filled the venue as fans shared a moment that united long-time supporters and newcomers. Music, food and tailored experiences created a premium atmosphere rooted in the spirit of motorsport. MCs Robert Marawa, Anele Mdoda and Scoop carried the crowd with ease.

Heineken® strengthened its presence in South African fan culture

Alexander Drake, Head of Heineken® South Africa, said the atmosphere was electric. He noted that F1® sparks culture and community, making Cape Town’s response a clear signal of what the brand aims to deliver. A fan favourite moment was the appearance of Heineken®’s mystery man in the helmet, who moved through the crowds with unmistakable style.

Heineken® pushed fan engagement into new territory

Drake highlighted the blend of entertainment, sport and culture that shaped the experience. He said South Africans, especially F1® enthusiasts, can expect bold premium innovation as the brand continues to evolve.

The Qatar Grand Prix became a premium lifestyle spectacle

Heineken® paired race day excitement with live music, lifestyle entertainment and moments that kept the energy alive into the night. The Cape Town stop of the World Tour forms part of a wider Formula 1® campaign rolling out across TV, digital, packaging and in-store activations.

Heineken® leans into culturally aware, premium moments

On the ground, the brand’s focus on blending racing culture with lifestyle and entertainment was clear. The momentum shows no sign of slowing down, signalling a bold future for Heineken’s local F1® presence.

“Heineken® isn’t here to follow the trend. We’re here to create the moment. With F1®, we’re proud to be building a brand that gives fans the world-class experiences they love,” Drake concludes.