Phinda-Inspired Style: Ardmore’s Silk Scarves Bring African Elegance to Everyday Looks

Ardmore Design has unveiled a luxurious new range of silk twill scarves as part of its Phinda Pride collection, inspired by the captivating landscapes and vibrant wildlife of KwaZulu-Natal’s Phinda Private Game Reserve.

These handcrafted accessories are more than just a nod to elegance; they are an ode to Africa’s rich biodiversity and the cultural soul of the bushveld.

Where nature meets design

Crafted in fine silk twill, the scarves reflect Ardmore’s artistic mastery through intricate illustrations and storytelling motifs. Each piece features lush botanicals and animal forms, capturing the essence of Phinda’s protected terrain. Prominently featured are two iconic birds, the regal purple-crested Turaco and the graceful Loerie, symbols of grace, movement, and harmony in the natural world.

These birds are set against a palette of sophisticated hues: creamy parakeet, minty jade, pastel pink, sunshine yellow and paradise purple. The result? A collection that exudes understated glamour and a refined connection to the African wilderness.

A philosophy woven in silk

Beyond beauty, Ardmore’s twill scarves carry deeper meaning. Rooted in the African philosophy of Ubuntu — centred on unity, connection, and collective strength — the collection pays homage to the lion prides of Phinda. It’s this spirit of interconnectedness that makes each scarf a symbolic keepsake of shared heritage and natural pride.

Endless ways to wear your story

The scarves are as versatile as they are beautiful. Tie them around your neck for a timeless statement, use them as belts, hair accessories or handbag accents — these designs offer countless styling opportunities. Whether you’re heading to the winelands, brunching in the bush, or adding flair to your airport look, the Phinda Pride scarves elevate your outfit with a meaningful African twist.

Travel with texture and heritage

Ardmore’s Phinda Pride silk scarves are not just souvenirs of a safari — they’re an invitation to carry the spirit of South Africa with you. Through every knot and fold, they celebrate artistry, conservation, and the power of storytelling through style.