New African filmmakers take centre stage at Joburg Film Festival

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The synergy between Showmax and the Joburg Film Festival has set a new benchmark for nurturing emerging talent in the African film industry. In a bold initiative that began two years ago, Showmax, in collaboration with the Joburg Film Festival, opened its doors to fresh, innovative storytelling by extending an open call for films from debut directors across Kenya, Ghana, Nigeria, and South Africa. The result of this collaboration will come to fruition at the upcoming festival, scheduled to run from 11-16 March 2025, where seven films will have their world premieres.

Two years and 296 submissions later, the event promises to showcase a dynamic array of voices that reflect the rich tapestry of experiences from the African continent. This year, festival-goers will witness a revolution in storytelling where new perspectives take the spotlight. As Tracy Ann van Rooyen, Showmax’s new executive head of content, states, “Showmax is committed to opening up the industry. Incredible work is continually underway to support new talent and foster fresh perspectives in storytelling.” This mission is underscored by the success of previous filmmakers, such as Mandla N and Kelsey Egan, whose works, produced with Showmax’s backing, won prestigious SAFTAs and captured audiences. The excitement is palpable as a fresh wave of storytellers gets ready to impress.

Groundbreaking Films to Premiere:

This year’s Joburg Film Festival introduces seven compelling narratives, each rich with cultural insights and emotional depth:

Adam, directed by Liyema Speelman: This film chronicles the journey of a tenacious teenager who finds himself in conflict with an idealistic teacher at a militaristic school. With a stellar cast including Marko Vorster and SAFTA nominee Antoinette Louw, “Adam” promises to be an emotional exploration of youth and authority. Premiere: 2:15pm, 16 March at Nu Metro Hyde Park. Streaming starts 4 April.
Kites, directed by Menzi Mzimela: This comedic thriller unravels when a reluctant chauffeur takes his DJ friends out for an audition but finds himself embroiled in a wild escapade. The engaging performances by Craig Nobela and others bring life to this rollercoaster ride. Premiere: 12 noon, 11 March at Theatre on the Square. Streaming begins 25 April.
Bet I Love You, directed by Joseph Duke: This film dives into the chaos of addiction as a compulsive gambler battles to redeem himself after losing vital family funds. With Khumbuza Meyiwa leading the cast, the film promises a gripping narrative. Premiere: 7pm, 12 March at Nu Metro Hyde Park. Streaming from 23 May.
Bobo, directed by Maurice Muendo: A poignant tale of dreams deferred, “Bobo” follows a young girl facing life’s harsh realities, including the threat of losing her family home. Featuring newcomer Faith Muthoni in the title role, it aims to resonate with many. Premiere: 3pm, 14 March at The Forge. Streaming begins 23 May.
Ndingowakho, directed by Siphokazi Mtila: The film’s protagonist must navigate familial relationships and personal challenges after returning to her township roots. Stellar performances and rich storytelling await. Premiere: 7pm, 14 March at Nu Metro Hyde Park. Streaming from 11 April.
Pheletso, directed by Zack Mtombeni: This suspenseful narrative follows a charming young man as he grapples with the consequences of a reckless night, filled with twists and turns. Mpho Sibeko and a skilled ensemble cast enrich the experience. Premiere: 7:30pm, 13 March at Nu Metro Hyde Park. Streaming starts 18 April.
Perfect Match, directed by Mphomotseng Hoelejane: A comedic mishap during a lobola negotiation leads to unexpected romantic entanglements for a young man. The film features Nay Maps and engaging co-stars to create light-hearted laughter. Premiere: 4pm, 15 March at Nu Metro Hyde Park. Streaming from 12 April.