STEP INTO THE ROBERTO CAVALLI PARADISE

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A New Fragrance for the Roberto Cavalli Portfolio

Florence, Italy (February 2024) – Drift away to Roberto Cavalli’s paradise, where glamour and seduction meet on dreamy pink sand beaches with the all-new, ultra-feminine Paradiso Rosa Eau de Parfum.

Paradiso Rosa invites you to discover new identities and embrace your most confident self. The new scent captivates upon first encounter and sparkles on the skin of the modern, more playful Cavalli woman. With Paradiso Rosa, every day feels like an enchanting getaway.

Collaborating with Perfumer Laurent Le Guernec of IFF, he was inspired to design “a floral fruity creation that captivates with a blend of zesty fruits, blooms with a delicate rose floralcy and gracefully concludes with a long-lasting, creamy finish that dances on the skin.”

Paradiso Rosa opens to an immediate burst of vibrancy with Pink Grapefruit, Pink Pepper, Italian Bergamot, and Raspberry. The heart of the fragrance mimics a garden stroll with Pink Peony Blossoms, Rosewater, Plumeria Blossoms, and Watery Jasmine. The grand finale of this olfactive journey wraps up with a beautiful blend of Fluffy Musk, Benzoin Resin, Coconut Water, and Sandalwood to transport you to your ideal retreat.

Drawing inspiration from iconic Roberto Cavalli print and designs, an entrancing metalized pink color adorns the Paradiso Rosa bottle, with an eye-catching crystal cap crowned with the brand’s iconic mirror snake logo. Echoing the metallic pink of the bottle, the outer packaging is embellished with striking pink glitter, reflecting the young and bold spirit of the fragrance.

The Paradiso Rosa campaign was shot by distinguished contemporary fashion photographer, Liv Liberg, featuring notable Roberto Cavalli model, Noor Chaltin. The campaign highlights Paradiso Rosa’s glamorous allure, showcasing Chaltin with a captivating and confident gaze, inviting viewers to enter a world of paradise.

The Paradiso Rosa Eau de Parfum for Women will be available in a 75mL and 30mL bottle through selected retailers beginning February 2024.