Fashion Forward, the HUAWEI WATCH GT 4 Redefines Digital Fashion at Joburg Fashion Week 2023

Following the September launch of the HUAWEI WATCH GT 4, the watch will be making another debut this week, this time as the Digital Partner of Joburg Fashion Week. According to HUAWEI Consumer Business Group (CBG), its collaboration with Africa Fashion International (AFI) provides the perfect platform to demonstrate how wearable technology doesn’t require compromise on fashion, elegance, and style.

Discussing the game-changing face of the HUAWEI WATCH GT 4, Akhram Mohamed, Vice President – Operations, HUAWEI Consumer Business Group South Africa, says, “At HUAWEI, we recently announced our Fashion Forward manifesto. Our new vision for our wearable products takes our technology in a style and fashion-focused direction. The HUAWEI WATCH GT 4 embodies this very essence, melding technology, and style, allowing our customers to personalise their health and sports journey without compromising style.”

“We are delighted to partner with AFI at Joburg Fashion Week. It provides us with the perfect platform to showcase how the HUAWEI WATCH GT 4 turns technology into wearable art, proving that form can meet fashion, and elegance, fitness, and style can share the same stage (or catwalk),” adds Akhram.

As part of the partnership, the HUAWEI WATCH GT 4 will feature as the digital sponsor of the AFI Privé Collective, which is set to be held on Saturday, 11 November 2023. Attendees will witness first-hand how technology and fashion meet as the watch will be included in a special presentation by AFI’s in-house private label, AFI Privé.

Showcasing the WATCH GT 4

Launched in September 2023, the HUAWEI WATCH GT 4 represents a seamless fusion of fashion, style, and technological innovation tailored to enhance the overall well-being of its wearer. This smartwatch, as part of HUAWEI’s ‘Fashion-Forward’ initiative, features two unique design options—the bold Octagon bezel for the 46mm model and the sleek Pendant design for the 41mm variant—both of which reflect a modern twist on traditional craftsmanship. It offers an extensive palette of over 25,000 customisable watch faces, catering to various styles and personal tastes.

Beyond health and fitness, the smartwatch offers convenience through a new interface, quick messaging, and integration with third-party apps for music and navigation, all while delivering an impressive up to two-week battery life. Compatible with iOS and Android platforms, the WATCH GT 4 ensures privacy and data security, presenting itself as a holistic wearable solution that intertwines well-being with a stylish, tech-savvy edge.