Epson Announces Partnership with Global Music Icon Shakira

Epson, a global leader in visual and printing solutions, has appointed international music icon Shakira as the official ambassador for its Middle East, Türkiye, Africa, Central and West Asia (META-CWA) region.

The partnership aligns with Epson’s mission to make accessible and sustainable technology available to individuals while empowering innovation, creativity, and entrepreneurship worldwide.

A Partnership that Inspires Creativity and Innovation

The collaboration with Shakira will launch under Epson’s “Imagine New Possibilities” campaign, an extension of its global initiative aimed at fostering youth creativity and innovation.

Shakira, a globally renowned musician, entrepreneur, innovator, and philanthropist, embodies the spirit of Epson’s vision by inspiring the next generation to embrace new possibilities.

The campaign aims to enhance confidence, creativity, and performance, while cultivating an environment where imagination can flourish.

Empowering the Next Generation with Technology

Epson’s technology is designed to enrich visual experiences and unlock creative potential.

Through cutting-edge printing and visual solutions, Epson helps students bring ideas to life, supports entrepreneurs and small businesses with accessible tools for design and creation, empowers educators to deliver immersive, hands-on learning, and enables families to capture and preserve meaningful memories.

Shakira: A Perfect Fit for Epson’s Vision

“Creativity shapes the future, and we believe in providing the solutions that transform ideas into reality,” said Timothy Thomas, Country Manager at Epson South Africa.

“Shakira’s commitment to education and creativity makes her the perfect fit for this partnership. Together, we are excited to empower today’s innovators and inspire the next generation to dream big.”

Shakira’s Bold Commitment to Innovation and Education

Shakira, a multi-Grammy and Latin Grammy award-winning artist, philanthropist, and UNICEF Goodwill Ambassador, is well known for embracing bold, new opportunities and challenging conventions.

Like Epson, she continuously pushes the boundaries of creativity and innovation.

The partnership officially launched on 1 July and will be featured across various platforms, including digital media, retail experiences, and educational initiatives throughout the region.