NIVEA Derma Control event highlights underarm skincare and confidence

NIVEA continues to set the standard for impactful brand experiences, recently hosting a Derma Control event to celebrate its innovative deodorant range.

More than a showcase, the event delivered expert-led insights into underarm skincare, attended by high-profile influencers and industry voices.

A setting designed for hydration and renewal

Held at STAY by Imitable, the event reflected the theme of hydration and renewal. The venue offered a calm, luxurious setting with lush greenery, tranquil pools and natural light.

Guests enjoyed a curated menu of NIVEA-blue drinks, nutrient-rich canapés, gelato and sweet treats, all set to the backdrop of live jazz. The message was clear: Confidence Without Compromise.

Expert insights into underarm care

Led by MC Barbara Moagi, the event opened with a panel discussion hosted by Dr Fez and other skincare specialists.

The discussion focused on the benefits of the Derma Control range, including the Even Tone and Defend variants. Experts emphasised the importance of treating underarm skin with the same care as the rest of the body, focusing on long-term skin health.

Interactive experiences bring skincare to life

The event featured immersive activations designed to translate skincare into experience.

The Even Tone Smoothie Bike allowed guests to create personalised blends using skin-supporting ingredients, inspired by vitamin C and its visible benefits.

The NIVEA Care Lab highlighted the brand’s 72-hour protection through interactive elements such as the 72-Second Challenge, a touchscreen memory game and a prize draw.

Celebrating confidence and self-expression

A standout moment was the Confidence Capture Studio, where celebrity coach Mirriam Ngomani guided guests through power poses before stepping in front of the camera.

Guests also received personalised Fieldbar water bottles engraved on site, reinforcing the importance of hydration and ongoing self-care.

Everyday underarm care made simple

The NIVEA Derma Control range reinforces the importance of intentional underarm care. From Anti-Stain to Dry, Fresh and Cool Kick, the brand shows that effective skincare and protection can fit easily into everyday routines.

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