Martin Limpert takes the helm as Range Rover’s global managing director

In a significant move for the luxury automotive landscape, renowned British marque Range Rover has announced the appointment of Martin Limpert as its Global Managing Director, effective immediately. 

Limpert enters this pivotal role at a transformative juncture for the brand, positioning him to further define its commercial and brand vision within the broader context of Jaguar Land Rover’s (JLR) recently launched House of Brands organisation.

Expressing his enthusiasm for the role, Limpert stated, “It is a dream come true to be entrusted with such a widely respected British modern luxury brand.” 

His vision will guide Range Rover’s trajectory at a moment when it is primed to introduce a host of groundbreaking new products, including its highly anticipated fully electric vehicles, starting with the Range Rover Electric in 2025.

Previously, Limpert spearheaded JLR’s Overseas region, where he played a crucial role in recalibrating the company’s strategic approach across more than 70 countries. 

“My tenure was a transformational albeit challenging time, which resulted in shifting the strategic focus into a truly brand-led, client-centric, and demand-driven business,” he remarked. 

This experience equips him to cultivate an elevated client experience that aligns with the ethos of modern luxury, a central tenet of Range Rover’s mission to enrich the lives of global leaders with an expanding portfolio of sophisticated vehicles and services.

DID YOU KNOW? The brand includes the Range Rover, Range Rover Sport, Range Rover Velar, and Range Rover Evoque, all of which are supported by Land Rover—a name synonymous with reliability, established through 75 years of experience in technology, vehicle design, and unparalleled off-road performance.

Now, as Limpert embarks on this new chapter, he aims to expand on this luxurious vision on a global scale. He emphasised the excitement surrounding Range Rover’s evolution, stating, 

“I look forward to having the opportunity to scale that vision globally, as Range Rover enters an incredibly exciting era as a brand, embracing full electrification while embodying true modern luxury,” Limpert said. 

Meanwhile, this focus on innovation and sustainability speaks volumes about the brand’s commitment to adapting to the changing automotive landscape while continuing to uphold its core values of luxury and elegance.

Martin Limpert