Keen on Skin

By Temo Mpodi 

Achieving flawless skin isn’t about concealing imperfections under layers of makeup; it’s about treating your skin with the care it truly deserves. The more we focus on nurturing our skin with a personalised routine, the less we’ll feel the need to cover up. After all, makeup is an art, but skincare is the foundation. Your skin should always be the priority, and how you care for it makes all the difference. Remember, water is your best friend, and a solid eight hours of sleep goes a long way. 

Beauty standards are ever-changing, who can stop that? No one! As Alicia Keys famously sang in “No One”, nothing can stand in the way of self-care. Prioritising your skin should be non-negotiable. There’s a reason they say hydration is key and that sleep is a game-changer. These factors are just as important as the products we use in our daily skincare rituals. By taking the time to find a routine that suits your skin, you not only achieve a radiant complexion but also invest in long-term skin health. Your skin will thank you and reward you. You truly reap what you sow. 

So, what does the perfect skincare routine look like? Here’s your 2025 mini-guide from Inbound SA. Our top five essentials are below. 

Cleanse

It all starts here. Wash your face with a mild cleanser to remove dirt, excess oil, and makeup. The goal is to cleanse without stripping your skin of its natural moisture. It’s your face (your crown)—be gentle with it! 

Toner

Next, apply a toner to restore your skin’s pH balance. “Factors like the environment and your skincare routine can affect your skin’s pH level,” notes *Healthline.com*. A good toner tightens pores, preps your skin for the next steps, and leaves it feeling refreshed. 

Serum

Serums are packed with active ingredients designed to target specific skin concerns, whether it’s hydration, wrinkles, acne, or hyperpigmentation. Choose one that suits your skin’s needs. Don’t be afraid to try serums that promote a smoother, more even complexion, like the Oxy Exciting 10% Vitamin C Serum, which helps reduce acne and prevent breakouts. 

Moisturiser

Never skip this step! Moisturiser is essential for maintaining a hydrated, smooth, and nourished complexion. Choose a formula that works for your skin type, whether it’s oily, dry, or combination. Hada Labo Concentrated Water Serum is an excellent choice, it helps the skin retain moisture for hours, reduces visible signs of fatigue, and leaves the skin looking healthy and refreshed. 

Sunscreen

Sunscreen is non-negotiable. UV rays can damage your skin even on cloudy days, leading to premature ageing and dark spots. Healthy skin starts with proper protection, and sunscreen is your best defence. 

Always allow your skin to breathe, nurture it, and let your natural beauty shine through.