As South Africans prepare to embark on their road trips this Easter, a time synonymous with family gatherings and leisurely getaways, safety on the roads becomes paramount.
With a four-day weekend ahead, the temptation to hit the highway is strong, but the accompanying increase in traffic can yield risky conditions. The Road Traffic Management Corporation reported a staggering 335 fatalities on our roads during the Easter weekend of 2024, reflecting a 32.9% rise in deaths and a 14.01% increase in deadly crashes year-on-year.
“At Volvo, safety has always been at the heart of everything we do,” commented Felipe Yagi, Head of Marketing & Communications at Volvo Car South Africa.
“As we approach another busy Easter on South African roads, it’s crucial to remember that our commitment extends beyond protecting our drivers and passengers—it’s about safeguarding everyone on the road. With our advanced safety technologies, we strive to create an environment where safer driving is made easier for all.”
Volvo’s dedication to safety is accompanied by its technological advancements in crash prevention. However, the onus lies with drivers to adopt safe driving practices and to prepare their vehicles adequately for the journey ahead. The following recommendations serve as vital steps to ensure a safer driving experience:
Vehicle readiness: Before departure, conduct pre-trip vehicle checks that include tyre pressure, tread depth, and overall tyre quality—did you know tyres have an expiry date? Ensure that all lights are functional, brakes are responsive, and essential fluids are topped up.
Driver awareness: To maintain optimal concentration, it’s advisable for drivers to take 15-minute breaks every two hours. If fatigue sets in, pulling over for rest or swapping drivers is crucial. Also, resist the urge to use your cellphone or engage in distractions while driving, and always adhere to speed limits and adjust your speed according to traffic conditions.
Emergency preparedness: Equip your vehicle with the necessary emergency tools, such as a functioning spare tyre or a puncture repair kit.
A warning triangle, torch, and high-visibility jackets are recommended, along with a comprehensive first-aid kit.
Advanced safety features: Volvo vehicles come equipped with an array of driver assistance systems designed to enhance safety. Keeping these features activated helps monitor potential hazards on the road.
Since its inception in 1927, Volvo has been a pioneer in road safety, introducing revolutionary innovations including the three-point seatbelt, rearward-facing child seats, and pedestrian detection with auto-brake functionalities. This legacy of prioritising safety continues to be a focal point, as evident in the features of the new EX90 model.
This Easter, as families traverse South Africa’s roads, Volvo Car SA encourages all motorists to prioritise safety for themselves and others. By following these steps, drivers can enhance their readiness and ultimately contribute to a safer Easter travel experience.