Tourism Marketing Conference to be held in Cape Town

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Tourism marketing professionals, tour operators and travel planners will soon gather for the 5^th annual Tourism Marketing Conference at the CTICC, Cape Town on 29 August 2024 from 9am to 4pm.

As the tourism industry continues to recover and adapt to new travel trends, it maintains its crucial role as a significant driver of economic growth in Southern Africa. Tourism marketing is vital for attracting more visitors, opening new markets, and ensuring the industry’s ongoing development and success.

The upcoming Tourism Marketing Conference gives industry players the opportunity to discover new routes to market, re-strategize and focus on the latest trends, opportunities and key areas of tourism marketing, innovation, positioning and branding.

With a strong focus on in-bound marketing and local tourism the conference will facilitate a debate and learning experience that will help destinations and tourism product providers to improve their marketing efforts to ultimately attract more business and be more competitive in the local and global market.

More than 12 speakers and panellists will discuss and address current trends and challenges of marketing tourism products and destinations. Topics and content will touch on: Local Tourism Marketing, Branding in Tourism, Destination Marketing, Media, Innovation & Technology, Reputation and online reviews, Tourist behaviour, Social Media and interactive marketing, Tourism and the Environment, Tourism Promotion, Relational Marketing in tourism (CRM), Digital marketing, Influencer and Referral Marketing, Content Marketing, the sharing/collaborative tourism economy and more.

The conference is open to all Tourism Product Owners and Marketers, Destination Marketers, DMO’s, Tourism Boards, Tour Operators, Travel Planners, Hotels, B&B’s, Adventure Travel products, Attractions and any tourism related marketing organisations.

Dates & Times: Thursday 29 August 2024 from 9am to 4pm.

Venue: Cape Town International Convention Centre

Cost: R990 per delegate

Register and book your tickets online at www.tourismconference.co.za or contact the organiser CADEK Media at 021 854 4700