THE DIAMOND WORKS INSTITUTE launches unique high-tech historical experience. ONCE IN A LIFETIME EXPERIENCE

The Diamond Works Sparkling Tour Diamond Experience just got better! Discover the South African diamond and its history with the latest installations at The Diamond Works Institute flagship store in Cape Town. The tailored virtual reality experience transports visitors to the iconic Kimberley hole digs in 1872. Learn about the historical trailblazers who influenced South Africa’s economy through the interactive encounter. Mine your own diamond firsthand to gain understanding on how these special gems were unearthed back in the day. Archive imagery tells the accurate, authentic history of Life in Kimberley, courtesy of the historical content shared by the Kimberley Mcgregor Museum. Authentic artefacts from daily life on the mine fields are on display and tell the part of history of South Africa which was a catalyst in developing the country. The installation highlights the Cape Malay Camp and the role the community played in establishing the mining industry. For visitors with a thirst for glamour, The Diamond Works Institute has you covered – STEP ON TO THE RED CARPET and through augmented reality wear the world-famous Taylor-Burton diamond neckpiece. This renowned original rough diamond was found in 1966 in the Premier Mine in South Africa, weighing 241 carats. Elizabeth Taylor wore the diamond at the 42nd Academy Awards on 7 April 1970, presenting the Academy Award for Best Picture. A $1 million insurance policy was secured against the diamond with Lloyd’s of London. The terms set by Lloyd’s stipulated that it could only be publicly worn for thirty days in any given year, that it be stored in a vault, and that Taylor was to be accompanied by armed guards when wearing it in public.
Taylor sold the diamond in June 1979 to Henry Lambert, a jeweller from New York for a figure believed to between $3–5 million. Part of the proceeds from the sale funded the construction of a hospital in Botswana. Great to have celebrity diamond funds returned to Africa for the social development of community.
Share your red-carpet moment virtually with friends and family through a simple QR code download. Royal treatment that is once in a lifetime!
To understand first-hand what sets the South African diamond apart and the impact it has had on the South African heritage, head to the credible institute, The Diamond Works Institute and book your Sparkling Tour online:
The Diamond Works Experience : Diamond Museum Tours in Cape Town
Contact: Aimee Lentz alentz@tjd.co.za +27 (0)21 425 1970