TAG HEUER UNVEILS ITS EXQUISITEFALL/WINTER 2024 EYEWEAR COLLECTION 

Since 1860, TAG Heuer has set the gold standard for luxury timepieces, celebrated for its precision, innovation, and timeless style. In keeping with this illustrious legacy, TAG Heuer is proud to announce the launch of its highly anticipated Fall/Winter 2024 Eyewear Collection. Crafted in partnership with Thélios, the leading force behind LVMH Eyewear Excellence, this collection is a seamless blend of cutting-edge technology and striking, speed-driven designs.

This new line offers the finest in high-performance eyewear, engineered to meet the needs of modern adventurers who demand both style and function. The collection introduces three captivating new families—Vingt Sept Xtreme, Flex Titanium, and Line Titanium—as well as innovative expansions to the Vingt Sept and Bolide lines. Each piece is meticulously crafted, ensuring maximum durability while exuding an effortless luxury aesthetic.

SUNGLASS COLLECTION

The spotlight shines on the Vingt Sept Xtreme collection, a bold extension of the iconic “Vingt Sept” family. The designs feature distinctive mask silhouettes with a newly engineered 27-degree angled hinge, optimised for ultimate performance. Models such as the TH40018I, offered in daring shades like semi-matte transparent petrol or olive frames, with head-turning mirrored lenses, epitomise modern luxury with an audacious twist.

The Bolide family, with its high-octane, racing-inspired frames, continues to push the envelope with bio-nylon and titanium construction for an exceptionally lightweight yet robust design. The TH40022U, available in bold colourways, reflects the fast-paced spirit of TAG Heuer’s racing heritage.
  The collection also introduces the Line Titanium eyewear, designed for those seeking an elevated fusion of fashion and function. Featuring an oversized square pilot shape, pre-charge beta-titanium temples, and the signature dyneema cable on the double bridge—the strongest fibre on the planet—this range offers a timeless, sophisticated look that pushes the boundaries of eyewear engineering.

OPTICAL COLLECTION

For the discerning eyewear connoisseur, the Flex Titanium optical collection revisits TAG Heuer’s celebrated Reflex series with a groundbreaking rimless and hingeless design. The TH50021U model, with its refined matte black Ruthenium titanium frame, is a masterpiece of sleek design and ergonomic comfort.

The Line Titanium optical range mirrors the same avant-garde ethos as its sunglasses counterpart, with sophisticated beta-titanium and bio-nylon materials, enhanced with the TAG Heuer signature, for an unparalleled combination of innovation and elegance.
Experience the future of eyewear with TAG Heuer’s Fall/Winter 2024 Collection—where performance meets uncompromised elegance.