Mzansi Blue Media and Events: From adversity to international success

In the vibrant landscape of South African entrepreneurship, Mzansi Blue Media and Events stands out as a beacon of what can be achieved through unyielding determination and creativity.

Founded in 2017 by Gino Solomon, Mzansi Blue Media and Events has transformed from a modest one-person operation into a full-service media and events powerhouse, boasting an impressive international portfolio that spans over 20 countries.

Gino’s journey began in a small bedroom equipped with a second-hand laptop and a dream. After his contract job ended unexpectedly, Gino decided to forge his own path by launching Mzansi Blue Digital Marketing, his initial foray into the world of business. With a modest R12 000 monthly retainer from his first client – a pet insurance company – he delved into the realm of digital marketing. Reflecting on those early days, Gino admits candidly, “I had no idea how to run a business. I didn’t even know how to send an invoice!”

But what Gino lacked in experience, he made up for with a fierce dedication to learning and adjusting. Within months, the small venture evolved beyond social media management into an established media and events agency, thanks to Gino’s tenacity and vision.

Today, Mzansi Blue has carved a niche in hosting global events and amplifying brand presence, including renowned projects such as the Sponsorship and Media Liaison for the Netball World Cup 2023 Fan Park and the iconic CT Festive Lights event in Cape Town.

• CT Festive Lights– Cape Town’s iconic annual festive event
• Let’s Act– City of Cape Town’s Sustainability Campaign
• MTN Global Connect (WAS 16 Event)
• Launch of LaLiga in Cape Town

As the agency expanded its offerings, Gino assembled a dynamic team of eight skilled professionals. Their collective expertise spans various fields, including graphic design, public relations, event production, social media management, and digital marketing. This diverse skill set not only strengthens Mzansi Blue’s service offerings but also fosters an environment where creativity thrives. The agency has become a trusted partner for both local and international brands, meeting clients’ needs with cultural insight and strategic acumen.

Looking back on the remarkable journey, Gino notes, “It hasn’t always been easy, but every challenge has shaped the company we are today. Mzansi Blue isn’t just a business – it’s a testament to resilience and dreaming big.” This triumphant spirit permeates the culture at Mzansi Blue, as the team remains committed to delivering creativity and excellence.

As Mzansi Blue Media and Events looks toward the future, its mission remains steadfast: to help brands connect authentically with their audiences through innovative and impactful projects. The agency embodies the essence of what can be achieved through perseverance, proving that with vision and dedication, the skies are the limit.

www.mzansiblue.com