Jacobs expands its 3in1 range, with more variety and an improved recipe

Jacobs Coffee, a brand synonymous with rich aroma and premium quality, is expanding its 3IN1 range to offer South African coffee lovers more variety, improved formulations, and greater value. This expansion caters to evolving consumer preferences, providing a selection of variants that suit different taste profiles while maintaining the signature Jacobs experience. The new range is designed to meet the needs of coffee drinkers, ensuring they can enjoy a premium cup at any time.

Jacobs 3IN1 is the perfect blend of rich coffee, smooth creamer, and just the right touch of sugar—all conveniently packed into a single sachet, making every cup effortlessly delicious anytime, anywhere. For those who prefer their coffee without added sugar, Jacobs 2IN1 combines the rich flavour of Jacobs coffee with the perfect amount of creamer, offering a smooth and satisfying cup every time.

The range now includes four distinct variations: 

• 3IN1 Mild – A smoother, mellow coffee with a touch of sweetness, perfect for those who prefer a gentler taste.
• 3IN1 Strong – A bold and intense coffee experience for those who enjoy a rich, full-bodied cup.
• 3IN1 Original – offers a balanced flavour of rich coffee taste, creamy texture, and subtle sweetness
• 2IN1 – A creamy, flavourful coffee without added sugar, ideal for those looking for a less sweet option.

“As South Africans continue to seek affordable yet high-quality coffee options, we are committed to delivering products that meet their expectations,” says Domaine Rautenbach, Senior Brand Manager at Jacobs. “Our expanded 3IN1 range allows us to offer variety while maintaining the premium Jacobs taste that coffee lovers have come to trust.” This range provides an affordable yet premium coffee experience for all types of coffee drinkers, ensuring a perfect fit for everyone’s tastes and preferences.

In addition to introducing new variants, Jacobs has updated the recipe for the 3in1 range to better meet the health-conscious needs of consumers. The new formulation contains up to 45% less sugar and 37% fewer calories per serving, offering a lighter yet satisfying coffee experience that does not compromise on taste. This updated recipe ensures that coffee lovers can indulge in their favourite cup of Jacobs coffee without the added guilt, appealing to those who are mindful of their sugar and calorie intake while still enjoying the full-bodied flavour they love.

With coffee prices rising across the market, Jacobs’ 3IN1 range provides an affordable entry point into premium coffee. This makes it easier for younger consumers and new coffee drinkers to experience high-quality coffee without breaking the bank. Jacobs is committed to making premium coffee accessible to a new generation, enabling more people to enjoy the rich taste of Jacobs coffee every day.

In line with its global sustainability efforts, Jacobs has also made significant changes to the packaging of the 3IN1 range. The packaging has been resized to reduce waste. The smaller box size results in 20.1% fewer CO2 emissions compared to the previous range, achieved by using less packaging per stick and less cardboard per box. This move is part of Jacobs’ ongoing commitment to sustainability, aiming to reduce environmental impact while continuing to deliver the same premium coffee experience.

Jacobs invites coffee lovers to experience the new and improved 3IN1 range, which brings more variety, better value, and a commitment to sustainability, all without compromising on taste. Because great coffee should always be within reach. Available now at leading retailers nationwide