GUESS?, INC. Launches Worldwide Release of Its Newest Fragrance for Men, GUESS UOMO ACQUA

Global Lifestyle Brand Introduces New Scent for Spring 2023

Building on to the GUESS brand’s strong men’s fragrance pillar, GUESS UOMO ACQUA is the second fragrance to join the GUESS UOMO collection. Continue the UOMO story from the Casino to the Sea. Just as free-spirited and confident as before, GUESS UOMO ACQUA offers a bold new expression of freshness through its olfactive ode to the Mediterranean.

This woody aromatic fragrance redefines masculinity into a refreshed natural state encapsulating reviving lemon, captivating juniper aromatics, and grounding sandalwood into one scent.

Fresh – Illuminating – Adventurous

• Top Notes: Cardamom, Lemon, Cucumber
• Middle Notes: Sage, Cypress, Juniper
• Base Notes: Salted Seamoss, Sandalwood, Palo Santo

“I was inspired by the concept of duality and the different characteristics of the ocean. I knew this fragrance had to have the ability to be both calm and wild in spirit. I used cardamom and the smoke of palo santo to symbolize the roughness and strength of the sea. The calmer more serene ingredients like clary sage, cucumber and woods symbolize the ‘no wake zone’ peaceful and meditative. Together they create the perfect harmony that encompasses the diversity of the sea and the UOMO man,” says Perfumer Clement Gavarry of Firmenich

Following the richly crafted GUESS UOMO design, GUESS UOMO ACQUA maintains the Italian architecture inspired silhouette to continue the mix of heritage and modernity. GUESS UOMO ACQUA separates itself from the preceding bottle with its striking turquoise colored glass bottle reminiscent of the Mediterranean waters. Gold accents and the GUESS UOMO ACQUA logo compliment the European aquatic stylization.

• GUESS UOMO ACQUA 100ML EDT – R1,399
• GUESS UOMO ACQUA 50ML EDT – R1,099

CAMPAIGN TALENTS

Models:

• Mattia Narducci @mattia_narducci
• Erin Cummins @erinmichellexo (videos only)

Photographer:

• Josh Ryan @joshryanphotos

Launching in GUESS stores and online at www.guess.com in April 2023. Available in all GUESS retailers May 2023.