Louis Vuitton Announces Alysa Liu as New House Ambassador

Louis Vuitton welcomes American Olympic gold medallist, Alysa Liu, as its latest House
Ambassador. This collaboration celebrates the House’s values of excellence and audacious
spirit, weaving together a narrative of grace, strength, and boundless creativity that defines
the Louis Vuitton Woman.

Alysa Liu’s remarkable talent shone brightly at the 2026 Winter Olympics, where she
secured two gold medals in figure skating. Beyond her technical mastery, Alysa Liu’s
performances radiated a magnetic energy, combining athletic precision with a cheerful
unique personal style—most notably her signature striped hair—that has become
emblematic of her vibrant personality. On 19 th  February, at only 20 years old, Liu made
history by becoming the first American in 24 years to win Olympic gold in women’s figure
skating. Her courage, inherent originality, and confidence reflect a new generation’s bold
creativity and fearless expression resonating with the Louis Vuitton Woman.

Alysa Liu’s natural synergy with Louis Vuitton was evident at the Louis Vuitton Women Fall
Winter 2026 show, embodying the confident essence of the House. Her distinctive style was
on full display, as she wore the Brown Speedy Patch Denim jacket and jeans set and carried
the Squire East West handbag in Monogram canvas. Alysa also made a radiant appearance
at the 2026 Vanity Fair Oscar Party in a Louis Vuitton look with a black minidress intricately
embroidered with gunmetal pearls and black satin pumps.
Nicolas Ghesquière, Artistic Director of Women’s collections says “Alysa Liu embodies the
modern Louis Vuitton Woman—confident, creative, and utterly fearless. Her dynamic energy
and individuality resonate with the House’s spirit, and she inspires us all to embrace audacity
in every form.”

 
Alysa Liu declared “Stepping into this new chapter as a Louis Vuitton Ambassador is an
honour and a privilege, especially for a figure skater to be recognized in this way, and I take
so much pride in that. As a figure skater, I’m an athlete, I train hard, I skate fast, but when I’m
performing, I want to show you how soft I can be. As a Louis Vuitton Ambassador, I get to
show you my style, strength, and softness because I know that luxury is in the details, and
the same goes for choreographing a program and designing a collection. Life is all about
connection, and Louis Vuitton has made me feel included. It’s a really empowering feeling to
be part of something so artistic.”
 
Louis Vuitton eagerly anticipates this collaborative journey with Alysa Liu, whose relentless
energy, audacious and cheerful personality perfectly embody the powerful and multifaceted
spirit of the Louis Vuitton Woman.