Khoi: Where African craftsmanship meets sculptural design

Temo Mpodi

When it comes to sculptural accessories, there is no shortage of global talent. But brands like Khoi prove that some of the most distinctive and refined craftsmanship comes from Africa.

Founded by Hayet Rida, Khoi brings together art, design and storytelling through bold, sculptural pieces that reflect both individuality and heritage.

The founder behind the brand

Hayet Rida, originally from Ghana, approaches her work with precision and attention to detail. Her designs are expressive, fluid and distinct, resisting convention while maintaining a clear sense of identity.

Her creative roots trace back to childhood.

“Growing up, I always had a love of art and spent countless hours reading African literature. My mother, an interior designer by trade, was an avid art collector and I spent many days learning and observing some of Ghana’s greatest artists first hand. I ended up dedicating the final years of high school to Art and Literature before moving to Ohio to study communications and photography at The College of Wooster.”

After a campaign she was part of did not materialise, Rida shifted her focus and began building her own brand. That decision led to the creation of Khoi.

A brand shaped by art

Khoi is rooted in artistic expression. Each piece reflects Rida’s approach to design as a form of storytelling rather than mass production.

Her inspiration is open and intuitive.

“Everything and anything. When I decided to take a leap into this brand, I promised myself to approach it how I knew best. As art, and to dedicate myself to telling the brand and product story in a way that created a deeper connection with customers.”

The result is a collection that feels personal, expressive and considered.

Inside the Khoi experience

Khoi’s retail spaces are curated with intention. The layout allows customers to engage with each piece at their own pace, creating a calm and immersive shopping experience.

The brand offers a growing range of accessories, including:

• Bracelets and bangles
• Earrings and necklaces
• Bookmarks and bags

Each item reflects the same design philosophy, combining sculptural form with everyday wearability.

A modern African design voice

Khoi continues to position itself as a brand that celebrates African creativity through contemporary design. With a strong focus on originality and craftsmanship, it reflects a broader movement of designers redefining global perceptions of African fashion and art.

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