The ultimate Father’s Day fragrance guide

By Temo Mpodi

Let’s be honest, Father’s Day is often an afterthought. We get so busy celebrating mums that, by the time June rolls around, we end up grabbing a pair of socks and calling it a day. But there wouldn’t even be a you without him! So, let’s change the narrative. For many of us, he’s shaped our world, provided for us, and shown up in ways only dads can. And what better way to honour that thoughtfulness than with a scent? A fragrance holds identity, creates memories, and stirs fondness in ways words sometimes can’t.

As Craig Sydenham from Alfa Romeo and Tonino Lamborghini Prestigio Fragrances puts it, scent is one of the most powerful, invisible ways to express identity. “It’s a gift that tells someone: I notice you; I admire you, and I’ve chosen this for you.”

The beauty of fragrance? It’s easy to match personalities to scents. Just make sure you pick the right one for your dad. Is he bold and strong? Fierce and commanding? Fun and playful? Here’s your cheat sheet:

For the dad who’s fierce, strong and commanding

Hugo Man Superman Ltd Eau de Parfum is packed with heroism and attitude. With this, your dad steps into his day feeling like a legend: confident and perfectly balanced. It embodies the ultimate superhero you’ve always seen in him.
Best for: The dad who’s always reaching for higher heights and who’s got a motivational quote ready for every challenge.

For the grounded, open-road dad

Alfa Romeo Green EDT is fresh, confident and balanced. It opens with apple, citrus and bergamot, flows into clove, mahogany and geranium, and finishes with a warm trail of sandalwood and vetiver. Inspired by nature but made for everyday moments.
Best for: The dad who prefers real moments over grand gestures and who always knows the scenic route.

For the dad who loves a bit of fun

Emporio Armani Stronger With You Parfum brings a liberating energy that makes people turn heads. It’s more than just fun and laughter, this fragrance makes sure everyone remembers exactly who your dad is. It leaves an unforgettable impression.
Best for: The dad who knows the fun way is often the best way – staying strong while making the most of life.

For the dad with impeccable taste and timeless style

Tonino Lamborghini Prestigio EDT is for the refined man who stands out without needing to shout. Inspired by Italian design and performance, it opens with sparkling lemon, grapefruit and elemi, followed by black rose and nutmeg, and grounded by dark woods, oud and a rich alcantara accord. It’s power, elegance and control, like a classic supercar in a bottle.
Best for: The dad who embodies effortless style and quiet confidence.

And hey, if your dad wears many hats (and most do), why not create a little fragrance collection that lets his different sides shine through? Let the scents do the talking, after all, he’s earned it.