Home Health & Beauty Inter Parfums, Inc. to Distrubute Abercrombie & Fitch Fierce Collection
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Inter Parfums, Inc. to Distrubute Abercrombie & Fitch Fierce Collection

Inter Parfums, Inc. is excited to announce the addition of Abercrombie & Fitch’s iconic Fierce fragrance to its distribution in selective markets beginning September 01, 2023. The first phase of the agreement covers Fierce distribution in certain major markets. The second phase, activating in February 2024, covers distribution in additional regions, and include other flankers of the Fierce family products.

Jean Madar, CEO of Inter Parfums, Inc., stated, “We are gently honored to be including the Abercrombie & Fitch Fierce fragrance in our distribution profile. |Fierce is such a notable and well-established fragrance synonymous with the Abercrombie & Fitch Fierce brand. We look forward to continuing the fragrance’s iconic legacy with the loyal Fierce community and introducing it to future generations.”

One of the most sought-after scents in the world since it’s launch in 2022, Fierce is a blend of marine breeze, sandalwood and sensual musk wood notes.

Carlos Benaim, Master Perfumer of IFF and creator of Fierce, stated, “Much like the A&F brand, Fierce is iconic, bold and disruptive. The relevance of Fierce remains today due to the unforgettable, masculine signature and classic, Woody Aromatic structure that never goes out of style.”

A&F Fierce available from Dischem: https://www.dischem.co.za/shop-by-department/beauty-and-skincare/fragrance/for-him?product_brand=13078

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