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These are the most popular teams at the Rugby World Cup… 

  • The All Blacks are the most popular rugby union team at the Rugby World Cup, according to a study that ranked the teams’ popularity based off their combined social media followings.  
  • . With a combined social media following of more than 4.3million, England are the second most popular team at the Rugby World Cup.  
  • . South Africa, France and Ireland rounded off the top five.  

New Zealand are the most popular rugby union team at this year’s Rugby World Cup, a new study has found.  

The study, conducted by New Zealand Online Casino Experts NZCasinoClub, combined social media followings from Instagram, X, Facebook and YouTube to reveal which team is the most popular at this year’s Rugby World Cup. The teams were then ranked from most popular to least popular based off their combined total number of followers and subscribers.  

The most popular teams at this year’s Rugby World Cup

            Nation           Instagram followers           X followers           Facebook followers           YouTube subscribers           Total           Rank 
          New Zealand         2,200,000         1,000,000         4,700,000         582,000         8,482,000         1 
          England         1,200,000         1,100,000         1,800,000         201,000         4,301,000         2 
          South Africa         933,000         859,700         1,500,000         43,900         3,336,000         3 
          France         1,000,000         833,200         884,000         135,000         2,852,200         4 
          Ireland         756,000         851,900         656,000         62,300         2,326,200         5 
          Wales         422,000         534,200         588,000         31,600         1,575,800         6 
          Australia         453,000         258,800         743,000         104,000         1,558,800         7 
          Scotland          362,000         430,400         362,000         54,200         1,208,600         8 
          Fiji         272,000         136,900         491,000         0         899,900         9 
          Argentina         283,000         330,300         215,000         21,300         849,600         10 
          Italy         231,000         166,900         300,000         25,500         723,400         11 
          Japan         132,000         66,900         195,000         84,200         478,100         12 
          Georgia         67,300         39,500         313,000         8,720         428,520         13 
          Samoa         82,100         31,100         175,000         1,500         289,700         14 
          Uruguay         40,000         52,800         22,000         4,260         119,060         15 
          Portugal         60,200         8,153         46,000         0         114,353         16 
          Chile         50,600         22,200         40,000         631         113,431         17 
          Romania         21,100         13,400         70,000         5,860         110,360         18 
          Tonga         34,800         2,853         64,000         0         101,653         19 
          Namibia         9,968         2,129         24,000         0         36,097         20 

New Zealand are the most popular team at this year’s Rugby World Cup. With more than 8.4million (8,482,000) followers and subscribers across all platforms, the All Blacks have nearly double the online following of the second most popular side, England. More than half of their followers also come from Facebook (4,700,000).  

With a combined social media following of more than 4.3million (4,301,000), England are the second most popular team at this year’s Rugby World Cup. Stephen Borthwick’s side are also the most popular team on X, with 1,100,000 of their followers coming from the platform.  

Current Rugby World Cup holders South Africa ranked in third with a combined social media following of 3,336,000. 1.5million of those followers are from Facebook. 

Meanwhile, this year’s host nation, France, ranked in fourth with a combined social media following of 2,852,000. Les Bleus also have the third highest number of subscribers to their YouTube channel (135,000) behind only New Zealand and England.  

Tournament favourites Ireland are the fifth most popular team at this year’s Rugby World Cup (2,326,200). More than 850,000 (851,900) of their followers are on X.  

With more than 1.5million (1,575,800) followers and subscribers across all platforms, Wales ranked in sixth. The Red Dragons also have 588,000 followers on Facebook.  

Australia, who have had a disappointing World Cup by their standards, are the seventh most popular team out in France. However, the Wallabies do have the fourth highest number of subscribers on YouTube (104,000).  

Scotland are the eighth most popular team at this year’s Rugby World Cup (1,208,600). Gregor Townsend’s side are the final nation to have more than 1million followers and subscribers across all platforms.  

Fiji (899,900) and Argentina (849,600) ranked in ninth and tenth respectively.  

On the other side of the scale, Italy (723,400), Japan (478,100), Georgia (428,520), Samoa (289,700), Uruguay (119,060), Portugal (114,353), Chile (113,431), Romania (110,360), Tonga (101,653) and Namibia (36,097) made up the ten least followed sides at the tournament.  

Adam Parker from NZCasinoClub commented on the findings: “As the Rugby World Cup is one of the world’s most prestigious and competitive sporting events, it is encouraging to see that there is an evident global audience. The study shows that supporters are now tuning in to follow the progress of some of the lesser known rugby union nations, which ultimately bodes well for the sport’s future and continued progress.” 

Source: https://www.nzcasinoclub.com/.

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