Home Featured MAYBELLINE NEW YORK LAUNCHES THE FALSIES SURREAL EXTENSIONS MASCARA FEATURING ITS FIRST-EVER AVATAR
Featured

MAYBELLINE NEW YORK LAUNCHES THE FALSIES SURREAL EXTENSIONS MASCARA FEATURING ITS FIRST-EVER AVATAR

Extend Your Lash Reality: Surreal impact. Surreal technology. Surreal lashes.


  Maybelline New York expanded its best-selling mascara portfolio to launch a product so surreal, only an avatar can bring it to life. The new Falsies Surreal Extensions Mascara launched with the help of Maybelline’s first-ever avatar May, who is featured alongside Maybelline global ambassador Gigi Hadid in the upcoming campaign that merges the real and the virtual worlds.

With up to 24-hour wear*, The Falsies Surreal Extensions Mascara delivers a visible lash transformation. The hybrid long and short fiber technology and extended helix brush with long twisted bristles work to extend every single lash for extreme volume and up to 36% visibly longer lashes.** It will have people asking, “are your lashes real?!”

As the metaverse continues to be the new frontier for social interaction, May is just the next step on Maybelline’s journey to explore the virtual world. Last year, Maybelline partnered with Ready Player Me, the leading cross-game avatar platform for the metaverse to provide five free,
expert-created make up looks that can be applied to your avatar in seconds.
 
“When a mascara delivers a transformation as surreal as this, it takes something just as surreal to introduce it. That’s where May comes in. We’re thrilled to grow our Falsies portfolio with the help of our first avatar, who brings to life the product’s surreal lash extension look and next-gen technology in a fun and unexpected way,” said Shivani Shah, SVP of Global Brand Experience at Maybelline New York.

Beyond Falsies Surreal Extensions Mascara, May will play a role in the release of virtual products and services, metaverse-related activations, and campaigns of iconic, high- performance makeup franchises.

Maybelline The Falsies Surreal Extensions Mascara retails from RRSP R199,95 and is available from Clicks, Dis-Chem, Foschini, Woolworths, Takealot, Edgars, and Superbalist.
For further information about The Falsies Surreal Extensions Mascara and other Maybelline New York products, visit www.Maybelline.co.za

Related Articles

Proflight Launches THRICE-WEEKLY Direct Route Connecting Cape Town and Lusaka

CAPE TOWN, FEBRUARY 21, 2024 – On the heels of massive growth...

7 Exceptional residential estates to look out for in 2024

When it comes to buying a home, personal choice shapes the decision-making...

The BMW i5: A Symphony of Elegance, Performance, and Sustainability

Athletic, elegant, sophisticated, these are the words that will spring to mind...

HUAWEI’s latest entry-level phone with the longest battery life – HUAWEI nova Y72 now available in South Africa

It features a whopping 6000mAh battery and new X Button HUAWEI has...

Subscribe To Our Newsletter

Join our mailing list to receive the latest news on what's trending in the world of travel, beauty, fashion, tech, finances and more.

You have Successfully Subscribed!