Witchery in its bold awakening

By Temo Mpodi

It’s one thing to create and curate fashion style, it’s another to make it loveable, stand out, whilst remaining sustainable. Witchery recently introduced a new design direction and the next chapter of their fashion phase.

Witchery’s head of design, Kirby Hanrahan, said their new design direction is all about being effortless and on-trend. “We’ve designed ready-to-wear and weekend wear for a curated wardrobe that’s on-trend and effortless. Our collections mix directional pieces with beautiful basics, enhanced by fashion-forward details and accessories. Everything has been designed to mix and match together to make a capsule wardrobe. The new direction is cohesive, cool and considered, with a focus on outstanding quality and design.”

A touch of fashion always requires a good eye. Witchery prides itself as being the style authority. “We are the style authority. We are Witchery”.They are set to capture fashion’s latest mood with every design they get to. “Introducing a fresh design direction delivering on-trend collections that capture fashion’s latest mood.” Sometimes people’s awakenings come in a form of fashion and style, and it’s hard to miss. Witchery is making sure that it matches this kind of fashion energy. Both style and substance: expect effortless, considered and versatile pieces that create an enduring wardrobe with this brand.

With that said, fashion and style are never really complete without accessories, and Witchery doesn’t miss that out. Think, jewellery rendered in organic forms and footwear adorned with glittering crystals. Whether form enhancing or oversized, pared-back or dressed-up, explore the newest arrivals today. Discover Witchery’s latest collection, translated through many forms, and get ready to try their style.

New season prints and signature separates, all accented by elevated accessories.