Old School Leisurewear partners with Liverpool FC

Temo Mpodi

Comfort-led fashion continues to dominate global style, and the latest partnership proves the momentum is far from slowing. Liverpool FC has partnered with Old School Leisurewear to bring official club leisurewear to fans across South Africa.

For local supporters, this collaboration marks an exciting shift. A global football giant now aligns with a South African-born brand, placing fan culture, comfort, and creativity firmly in the spotlight.

Liverpool FC’s growing retail footprint

Liverpool FC continues to strengthen its retail presence worldwide, with more than 22 stores globally and further expansion planned.

According to liverpoolfc.com, the five-year agreement sees Old School deliver the official Liverpool FC retail experience through both online and physical channels. In the first year alone, the rollout includes a dedicated e-commerce platform and multiple shop-in-shop locations across South Africa.

This move reinforces the club’s focus on direct-to-fan engagement while expanding access to official merchandise in key international markets.

From Stellenbosch dorm room to global stage

Old School’s journey began in 2019 in a Stellenbosch dorm room. Two brothers set out to find a vintage South African rugby jersey they could not source locally. Instead of settling, they created their own.

Since then, the brand has grown steadily, building a reputation for high-quality custom merchandise and leisurewear. Digital-first distribution has played a central role, enabling global reach and fast growth through online platforms.

A timely collaboration with global impact

The partnership arrives at a pivotal moment. Leisurewear continues to blur the line between sport, lifestyle, and everyday fashion. Aligning with Liverpool FC places Old School at the intersection of all three.

For South African creatives and entrepreneurs, the collaboration sends a clear signal. Local brands can compete on global stages when vision meets opportunity.

With Liverpool FC boasting more than 12.5 million fans in South Africa, the partnership also unlocks significant cultural and commercial reach.

More than merchandise

This collaboration goes beyond clothing. It reflects how sport, creativity, and business connect in modern culture. A South African brand now plays a role in shaping how one of the world’s biggest football clubs connects with its supporters.

For fans, it means easier access to official leisurewear. For creatives, it proves global opportunities remain wide open.