As Easter approaches, travel plans across South Africa are taking shape in a way that feels more intentional than ever. The restaurant is booked in advance, running routes are mapped, and family logistics are debated long before departure. Even the question of whether pets should join the trip is part of the planning process.
New insights from Radisson Hotel Group point to a clear shift in how people approach holidays. The traditional idea of escape is being replaced by what the group describes as the “intentional itinerary”.
Travellers are no longer leaving their routines behind. Instead, they are bringing them along, choosing destinations that support the way they already live.

Travel is up, but priorities have changed
South Africans are still travelling in strong numbers, with domestic travel expected to rise over the Easter long weekend. What has changed is the reason behind those trips.
Holidays are now shaped by everyday priorities such as wellbeing, family connection and authenticity. Travellers are moving away from rushed sightseeing and towards experiences that feel grounded and meaningful.
According to Paul Rivett, General Manager of Radisson Hotel Cape Town Foreshore, travellers arrive with clear expectations. They want the same standards and routines they value at home reflected in their travel experience.

Food is driving destination choices
Dining has become a central part of travel planning. Many travellers now choose where to go based on food, often securing restaurant bookings before confirming accommodation.
There is a strong preference for local, authentic flavours. Whether it is a Soweto braai, a Bo-Kaap curry or a neighbourhood favourite known through word of mouth, food is shaping the journey from the start.
Pets are part of the plan
More travellers are choosing to holiday with their pets. For many families, leaving pets behind no longer feels like an option.
This shift is influencing accommodation choices, with pet-friendly stays becoming a key factor. Hotels such as Radisson RED V&A Waterfront and Radisson RED Rosebank are responding to this demand, offering spaces designed to accommodate both guests and their animals.

Slower travel for older explorers
Older travellers are approaching holidays with a focus on depth rather than speed. Instead of quick weekend trips, many are choosing longer stays that allow them to fully experience a destination.
This approach prioritises comfort, curiosity and meaningful engagement over packed schedules.
Wellness routines travel with you
Wellness is no longer reserved for spa breaks. Travellers are maintaining their routines while away, from early morning runs to fitness-focused stays.
Hotels that offer outdoor access, lap pools and wellness facilities are becoming more appealing, allowing guests to stay active while travelling.

Family travel is more balanced
Family holidays are becoming more collaborative. Children are increasingly involved in planning, shaping activities and experiences.
This shift moves the focus from simply entertaining children to exploring together. The result is a more relaxed and shared experience for the whole family.
A return to meaningful places
Many travellers are returning to destinations that hold personal significance. Childhood holiday spots, family traditions and familiar landscapes are drawing people back.
This trend reflects a desire for connection and continuity. Travellers are revisiting places tied to memory, often sharing those experiences with a new generation.

A new kind of holiday
The idea of a holiday as a break from real life is fading. In its place is a more considered approach to travel.
Today’s Easter holidays are shaped by routine, connection and personal priorities. They are not about stepping away from life, but about experiencing it in a different setting.
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