South African pop sensation Daniel Baron has kicked off 2025 on a high note, unveiling the official music video for his eagerly awaited single ‘Up At Night’.
This sultry, high-energy pop-club anthem marks Baron’s powerful return to the dance music scene, offering a perfect blend of his genre-defying style and a hypnotic love letter wrapped in irresistible beats.
Directed by the acclaimed Matthew Marinus, the video emerges as an intimate black-and-white masterpiece that highlights the raw intensity of love and connection. Featuring Daniel alongside his wife, the visual narrative unfolds through a series of mesmerising and sensual moments. The stripped-back aesthetic of the video serves to ensure the music remains the focal point, creating a timeless and emotionally charged experience for viewers — perfectly aligned with the track’s dark, sultry tones and exotic energy.
In a heartfelt reflection, Daniel expressed the significance of this project: “This song and video hold a deeply personal place in my heart. Collaborating with my wife on this project made it even more special. It’s a celebration of connection, passion, and the magic of creating something meaningful together.”
Lyrically rich, ‘Up At Night’ draws a vivid comparison between the entrancing beauty of love and the music that can keep one awake long into the night. He elaborates on his inspiration behind the track, stating, “I wanted to write about how the euphoria of being addicted to someone’s love can literally keep you up at night—the rush, the intensity, the love-drunk obsession, and how music can magnify every emotion. ‘Up At Night’ is all about that energy you can’t shake off.”
Having amassed over 30 Number 1 hits and receiving three South African Music Award (SAMA) nominations, Daniel has firmly established himself as one of the country’s most versatile and innovative artists. His induction into the Grammy Recording Academy in 2022 marks a significant milestone in his growing influence on the global music landscape. In addition to his artistry, the singer remains committed to producing and collaborating, helping to elevate the South African music industry on an international stage.
Fans can now download or stream ‘Up At Night’ on all major digital music platforms.