Mall of Africa launches Beauty Squad

South Africa’s premiere beauty retail destination takes its commitment to cosmetics, skincare and hair retail further

Johannesburg, 4 November 2024: Well established as the ultimatedestination for beauty retail in South Africa, Mall of Africa has taken its commitment to cosmetics, skincare, fragrance and hair shopping even further. The popular shopping mall has introduced a Beauty Squad, featuring popular content creators, to help shoppers navigate the ever-evolving beauty landscape, and enjoy inside access to expert advice.

The Mall of Africa Beauty Squad personalities, known and loved for their commitment to all things beauty include Thameenah Saint, Dr Karishma Ramdev, Lungile Thabethe, and Nabeela Jamal (Belle Artistry). In the coming months, they will be sharing their expertise to guide and inspire shoppers on their beauty journeys, on their social platforms, collectively reaching over 750 000 consumers. They’ll also be sharing product reviews, reveals of new launches, and competitions to win beauty related products and experiences.

View Thameenah Saint’s Beauty Squad announcement video here: https://www.instagram.com/reel/DBf6MdyiiMb/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Myths debunked, skincare and makeup tips

There are so many myths and misconceptions around beauty, and these dynamic four content creators intend to set the records straight. For example, “For some reason, some people think derma-planning or shaving makes your hair grow back thicker, which is not at all true,” said Thameenah Saint. “Having a good skincare routine is the basis for having make-up that looks amazing” said Dr Karishma Ramdev”. “Skincare and make-up should be chosen based on your skin type as not every person will achieve the same look using the same products,” she added.

Makeup and skincare tips

Shoppers can also look forward to special access to expert make up, skincare and hair tips. “If you’re someone who struggles with doing your winged liner, let me plug you with the best tip – masking tape is your best friend, explains Nabeelah Jamal. Apply the tape exactly where you’d like your liner to be and draw your wing. Even if you’d like your eyeshadow to be done in exactly that shape, this works wonders to get that sharp defined look,” she added.  Lungile Thabethe shares her advice: The foundation of an amazing makeup look is vibrant, plump beautiful skin so if you’re going to invest in yourself on the beauty front, prioritize your skincare!”

View Lungile Thabethe’s video from the launch event here: https://www.instagram.com/reel/DBbW9HWNq3K/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

A Beauty Powerhouse of Global and Local Brands

Recognised for delivering a world-class shopping experience with 300 stores, Mall of Africa offers a carefully curated selection of top local and international brands, many of which are exclusive in the country, have special ranges unavailable elsewhere and other unique experiences. This premium bouquet includes ARC’s exclusive “Rabane” store with high-end makeup brands like Huda Beauty and Maison Margiela Replica, while Hair City and Hair Majesty cater to diverse hair care needs with everything from luxury wigs to bespoke treatments. With specialty stores like Beauty on TAPP, MAC, Sorbet, SKINS, and LUSH, along with trusted names like The Body Shop, Clicks, Dermalogica, and Woolworths’ (including the sustainable W Beauty range), the mall ensures an unmatched variety of skincare, haircare, and fragrance options for every beauty enthusiast.

For regular updates, exciting promotions and new additions to the Mall Of Africa beauty lineup, follow the centre on social media at https://www.instagram.com/_themallofafrica/ or visit the centre’s website: https://mallofafrica.co.za/