Celebrate the Year of the Snake with BVLGARI’S SERPENTI INFINITO

Bvlgari is proud to unveil Serpenti Infinito, our latest creative expression celebrating the transformative power of the Serpenti emblem. Launching in January 2025, this campaign coincides with the Year of the Snake in Chinese tradition, highlighting the serpent’s universal symbolism of unity, transformation, and rebirth.

Jewellery Highlights:

• The Serpenti Viper creations now feature new colours of yellow and rose gold, enhanced with diamond accents, offering versatile pieces for daily wear.
• Two new Viper sets include sleek necklaces and hoop earrings, combining contemporary aesthetics with timeless elegance.
• A  new white gold bracelet and ring with diamond pavé accents add to the collection’s mix-and-match versatility.

• The High Jewellery Serpenti Rings, available exclusively in select boutiques, feature precious gemstones like sapphires, rubies, and emeralds, elevating the allure of the iconic serpent design

Timepiece Innovations:

• The Serpenti Seduttori watch combines stainless steel and diamond-set bezels, paired with supple, serpent-scale-inspired bracelets.

• The Serpenti Tubogas watch blends rose gold, stainless steel, and pavé diamonds, featuring a flexible, coiled bracelet that embodies Bvlgari’s design heritage.

Leather Goods Debut:

• The Serpenti Cuore 1968 bag features a heart-inspired design with a snake-shaped metallic handle. Made from luxurious matelassé calf leather, it is available in a dazzling crystal-covered version, blending Bvlgari’s jewellery DNA with functional elegance.

The collection’s debut coincides with the Serpenti Infinito Exhibitions, starting in Shanghai in January 2025, which celebrate the creative and cultural legacy of the serpent through art and design.