adidas Originals Launches adiSignature With Willy Chavarria

adidas Originals will launch its first adiSignature collection on 3 November 2026, introducing revised fits, materials and proportions across its everyday clothing and signature Firebird and SST tracksuits.

Developed with Willy Chavarria as Creative Advisor, the range includes hoodies, sweatpants, T-shirts and trackpants, with prices ranging from R799 to R1 999.

The collection will be available through adidas.co.za and adidas concept stores.

Willy Chavarria Helps Rework Originals Staples

adiSignature takes familiar adidas Originals design features and adapts them through roomier shapes, dropped shoulders and revised construction.

“adiSignature is a framework that adidas and I developed together that will evolve over years” explains Willy Chavarria. “It’s a new way of thinking about the brand’s timeless offering.”

The brand positions the collection around personal expression, with pieces intended to be styled individually and kept over time.

Heavyweight Fleece and Roomier Fits

The collection features heavyweight 420g brushed-back fleece, alongside changes to details including stitching, Three Stripes, ribbing, colours, waistband heights and zip pulls.

One-piece hood construction, dropped shoulders and roomier sweatpant fits also form part of the redesign.

The inaugural range draws on 1980s-inspired colour blocking, with adidas and Trefoil branding across:

• Hoodies and full-zip styles.
• Crew-neck tops.
• T-shirts and tanks.
• Sweatpants.
• Firebird and SST tracksuits.

Colour options range from vibrant shades to monochrome staples.

Alongside the main collection, a premium NY block pack reworks an archival jogging suit from the 1980s.

Campaign Explores Colour and Identity

The launch campaign was shot and directed by Brianna Capozzi, with styling by Georgia Pendlebury.

An accompanying film follows the cast through unscripted conversations about memories, relationships and identity.

Colour connects these stories, presented in the campaign as an expression of happiness and unity, as well as a defining feature of the clothing.

South African Launch Date and Prices

adiSignature launches on 3 November 2026, with prices ranging from R799 to R1 999.

Shoppers will find the collection on the adidas South Africa website and at adidas concept stores. Further updates are available through @adidasZA on Instagram.

The first release brings the new approach to established Originals styles, with Chavarria describing adiSignature as a framework intended to develop over several years.

Read Inbound SA online